TechCrunch
Facebook Forces Users Worldwide To Download Messenger For Mobile Chat
July,28,2014
by: Josh Constine
Over the next few days, Facebook will stop allowing messaging in its main iPhone and Android apps, and force all their users around the world to download its standalone Messenger app. Facebook first started requiring users in Europe to use Messenger back in April, but after seeing “positive results” in terms of engagement, its rolling out the plan to the everyone. Facebook tells me people on Messenger reply about 20% faster, and not supporting multiple version of mobile chat will help it make both its main apps and Messenger better.
Mobile web, iPad, feature phone, Windows Phone, Paper, and desktop users can still message in their main Facebook apps or sites like before, and will be spared from this forced migration for now. Read Now
WebProNews
Can Amazon Dominate Local Services Too?
Aug,01,2014
by:Chris Crum
In June, we learned that Amazon was readying a local services marketplace, which would simultaneously compete with local review sites like Yelp and services from stores like Lowe’s and Home Depot. The news was originally reported by Reuters, which suggested Amazon users would be able to order babysitters and handymen with the service.
Reuters now has a clearer picture of just what Amazon is working on, which it says it is testing in Seattle, New York, and Los Angeles. It also points to a Help & Customer service page on Amazon’s website, which gives further details.
According to that page, Amazon Local Services allows users to purchase professional services for assembly, set-up, installation, and repair works. It doesn’t say anything about babysitting, but that would certainly appear to cover the handyman part. Other verticals could surely come later, if the initiative proves successful. Read More
Mobile Marketing Watch
Retail Reality: Mobile Sales Sites Grab More Moola than Apps
July,28,2014
by: Michael Essany
Apps may be where people spend most of their time, but retail sales sites are where it’s happening.
That’s the conclusion of recenteMarketer data, which projects that 19.0 percent of U.S. retail ecommerce sales will stem from mobile devices this year.
By 2016, the share is expected to rise to 25.0 percent.
Traditional retailers, ecommerce players and mobile-only businesses are all vying for the money consumers are increasingly spending through their smartphones and tablets, according to a new eMarketer report, “Mobile Commerce Deep Dive: The Products, Channels and Tactics Fueling Growth.” Read More
MarketingSherpa Blog
Social Media: Leveraging visual marketing on Instagram and PinterestAug,01,2014
by: Regina Love
At this year’s Internet Retailer Conference and Exhibition in Chicago, Daniel Burstein, Director of Editorial Content, MECLABS, sat down to discuss the growth and value of visual social media with Jason Miles, Co-founder, Liberty Jane Clothing, and Aime Schwartz, Digital Marketing Manager, King Arthur Flour.
Aime shared the importance of identifying what makes Instagram different from your Facebook and Twitter efforts. The goal is to showcase your value to multiple audiences through images, and think about reasons why people should engage with you and your brand.
Showcasing your value means being transparent, and with images, you can convey trust much better than just with words. Read More
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