Friday, August 1, 2014

Featured Report: Marketing Techniques Every Small Business Should Use


e-Marketer

How Consumers Search for Products on Desktop, Tablet and on Smartphones
Aug,01,2014
by: Staff
Local Corporation is a local advertising technology company that connects consumers and businesses through products and services such as Local.com and Krillion, a local shopping platform aggregating data from 120,000 stores. Chairman and CEO Fred Thiel spoke with eMarketer’s Yory Wurmser about mobile search and the evolution of retailing.
eMarketer: What is your sense of how consumers are using smartphones vs. desktop computers for search?
Fred Thiel: Consumers are definitely conditioned to use Google or another search engine for search on desktop—excluding travel searches. For travel, we see more mobile usage, and in that case, they’re usually using an app which is specific to whatever travel site used such as KAYAK or TripAdvisor. That category is pretty much the first to be “appified,” as some have termed it.  Read More



HubSpot

How to Consistently Keep Up With the Latest Social Media Trends

July,31,2014
by: Rachel Sprung
There's so much going on with social media it's hard to keep up. There are always new features being added to Facebook, LinkedIn, Twitter, and Pinterest -- and with all of the other responsibilities on your plate, staying up-to-date with the latest and greatest can feel like you're running on a really fast on a tredmill while attempting to juggle. It's hard.
That being said, being on the forefront of social media changes isn't impossible either. There are many things you can do to keep on top of the latest trends. So here are a few suggestions on ways you can do just that -- even by using social media itself! Read More

Duct Tape Marketing

Marketing Techniques Every Small Business Should Use

July, 31, 2014
by: Staff
Having the best, most innovative product on the market is not enough to drive traffic to your office or store. It takes a carefully-planned strategy to effectively promote your products or services.
Marketing is a critical component for any business, but can be done effectively without having to shell out thousands of dollars. Small business owners may feel intimidated competing with their larger, more established competitors, but these ideas will help increase brand awareness, drive more traffic to your website, and gain new customers.  Read More


Socialmediopolis

5 Best Facebook Marketing Strategies

July,31,2014
by: Mohamed Elsherif
My friends who worked as Facebook managers were literally panicked. This resulted from the last update on Facebook, which determines organic content reach to 6% or less. This update pushed Facebook managers to paid advertising like crazy leading to 2.27 billion dollars profit in the first quarter of 2014 for Facebook. This represented an increase of 82% from the profit of Facebook in 2013.
I will not speak with you in this article about leaving Facebook and investing in Instagram or Twitter, but I will share with you 5 marketing plans that you can follow or train your staff to do to achieve a higher rate of organic reach.  Read More




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