Spin Sucks
21 Must Haves in Your Social Media Policy
Aug,14,2014
by: Gini Dietrich
A couple of weeks ago, smartieKerry Gorgone wrote a blog post about whether you should friend your employees on the social networks.
I have a hard time with this one for two reasons: 1) I met every one of our employees through the social networks first, which means we were friends there before they started working here; and 2) Social media is part of what we do so there is a big blurry line between personal and professional in this case.
Right now, it’s probably okay (I say probably because they may tell you differently), but as we continue to grow, this may be something I need to keep in mind. It might not be okay to be friends with all of our employees on the social networks. Read More
Marketing Magazine
Why brands are un-friending Facebook to follow Twitter
Aug,14,2014
by: Matthew Burns,
Red Bull, Heineken, Coca-Cola were among the first brands to realise the power of the Facebook Like. But these giants are now turning away from Facebook. What is happening? Matthew Burns, co-founder of eBench, may have the answer.
Red Bull's main Facebook page has 44m fans. Maybe a lot, but by generating just 330,000 interactions last month, the brand managed less than 1 monthly interaction for every 100 fans. Read More
New York Times Small Business
Government Grants May Help Ease Business Challenges
Aug,13,2014
by: AMY CORTESE
For more than two decades, from a Willy Wonka-like studio in New York’s garment district, Michelle Feinberg’s company, the New York Embroidery Studio, has helped amateurs and brand-name designers embellish garments with decorative stitching, rhinestones, sequins and other items. So, when a longtime client, Ralph Lauren, approached her in 2010 and asked her to help create uniforms for Team USA at the Sochi Olympics, Ms. Feinberg jumped at the chance. The only problem was that to meet Ralph Lauren’s needs in time the uniforms were all domestically produced for the first time — she would have to upgrade her equipment, an assortment of modern and antique specialty stitching and cutting machines. Read MoreAug,13,2014
by: AMY CORTESE
HubSpot
Brittany Leaning
To all the conference-goers out there, I’d like to challenge you to think long and hard about one simple question: What’s your goal? There are so many different benefits and things you could focus on during a conference, it gets really difficult to choose which one you should go for. Should you be networking to make connections with smart people? Should you stick to learning and diligently take notes during the breakout sessions? Maybe your goal is simply to follow the keynote speakers around until they notice you. Read More
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