Featured Report: The business owners who will succeed in 2014 are…

This Week's Home/Small Business Online

Mobile Marketing Watch
How Digital Content Marketing Evolved in 2013
Dec,26,2013
by+MikeR
Just in time for the new year, a detailed reflection on the ways in which content marketing grew and evolved in 2013 is front and center today. Taylon Chandler shared with readers of B2C on Thursday a new infographic that presents 13 telling facts about content marketing for the year that’s now quickly winding to a close.
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Site Pro News
Seven Things to Know When Measuring Social Media ROI
Dec,23,2013
by:+Dawn Pigoni
Most businesses today are involved in social media, either relying on a single platform or juggling multiple accounts. But not every one of those businesses actually measures the results from using social media marketing. Without knowing the numbers that your efforts are producing, how do you know that it is even working for you? Measuring your metrics is what gives you insight into what your marketing efforts are doing for your bottom line. If you are just randomly posting to your business’ Facebook account every week, then you don’t really know how you are benefiting from that interaction.
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iMedia Connection
The secret word in social marketing
Dec,23,2013
by:+David Shing
"Mocal"
What is mocal? Simply put, mocal is what your brand needs to be if it wants to remain relevant in the social space. David Shing, AOL's digital prophet, uses the term to describe slamming your social strategy and mobile strategy together. Most brands keep them separate and operate as if they have little to do with each other. Social is seen as something that happens on mobile but not as a part of that strategy.
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Small Business Newz
The business owners who will succeed in 2014 are…
Dec,22,2013
by:+Jim Connolly
The business owners who succeed in 2014 will be a lot like those who succeeded in 2013. They will provide a service or product, which is hard to get elsewhere. Here’s why: The transaction of acquiring a new client, means YOU need to have something of value to trade. The easier it is to find a service just like yours, the less interest you will attract and the lower your price or fee will need to be.
A question worth pondering
How easy is it for a potential client, to find providers offering a similar service to yours, with the same kind of promises you offer? If you’re not sure, Google the name of your industry. Check out some of the millions of results. Look at a handful of websites and see if you are truly offering something different. If not, now would be a great time to get thinking about the changes you will need to make.
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