Featured Report: Why You Should Optimize For Customers And Not Search Engines

This Week's Home/Small Business Online News

Social Media Today
10 Perfectly Crafted Facebook Status Updates for the Holiday Season
Dec,17,2013
by+Jim Belosic
In the midst of last year’s holiday shopping madness, IBM’s Jay Henderson wrote a super detailed post on his company’s Smarter Planet blog about how social media affects holiday shopping. He concluded that social media isn’t just “another channel to have a personalized dialog with a consumer.”
The key to using social media for holiday marketing, he wrote, is motivating consumers to share their purchases, their experiences and their likes with their friends. And yet, as any business owner knows, it can be challenging to get news about your deal, your special event or your new product heard above all the rest of the online noise, especially during the holidays.
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Washington Post:Innovations
Social media desperately needs an antidote for bragging
Dec,18,2013
by:+MATT MCFARLAND
Social media has conquered the world, racking up over a billion users and even helping to unseat governments. The one thing it can’t topple: human vanity. The world is awash with gripes and tales of the annoyances of what is shared on Facebook, Twitter and other platforms. Enough of the bragging! Take this satirical mock comment from an article on the insufferable aspects of Facebook, where bragging ranks No. 1:
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Small Business NewZ
Why You Should Optimize For Customers And Not Search Engines
Dec,19,2013
by:+Lee Odden
Judging by the daily new business inquiries we get every day, there’s a groundswell of companies that have become frustrated at the lack of cause and effect data from their SEO programs.
Sure, there are workarounds for things like “not provided” keywords, but the lack of information and uncertainty about what Google will take away next is causing many marketers to diversify into other owned, earned and organic areas: social media, content marketing, online public relations, and certainly into online advertising.
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Mobile Marketer
Top 10 location-based mobile advertising campaigns of 2013
Dec,19,2013
by:+Lauren Johnson
The rise of geo-conquesting, navigational applications and an increase in sophisticated data made campaigns from Toys “R” Us, adidas and Jack in the Box stand out in the mobile space this year.
Marketers significantly beefed up their mobile advertising this year with tactics that go beyond driving in-store traffic and instead use branded apps, search and integrations into third-party navigational apps such as Waze to lure in interested consumers.
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