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Monday, December 30, 2013

Featured Report: We’d all be better off with our health records on Facebook

This Week's Healthcare Online News

Quartz
We’d all be better off with our health records on Facebook
Dec,27,2013
by+Melissa McCormack
A Facebook user’s timeline provides both a snapshot of who that user is and a historical record of the user’s activity on Facebook. My Facebook timeline is about me, and fittingly, I control it. It’s also one, single profile. Anyone I allow to view my timeline views my timeline—they don’t each create their own copies of it.
Intuitive, right? So why don’t medical records work that way? There is no unified, single patient record—every doctor I’ve ever visited has his or her own separate copy of my records. And in an age where we can conduct banking transactions on my smartphone, many patients still can’t access or contribute to the medical records their doctors keep for them.
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Modern healthcare
2013 brought reform, gridlock, glitches and accountable care
Dec,21,2013
by:+Harris Meyer
Healthcare reform moved from talking point to reality in 2013, but its messy rollout provided a new stage for the American public, elected officials and all sectors of the healthcare industry to confront head-on their deep divisions over its sweeping ramifications.
Nowhere did that confrontation play out with greater drama than in the nation's capital, where the continued political gridlock brought financial pain and uncertainty to healthcare providers. While the White House, the Republican-led House, and the Democratic-led Senate reached a budget compromise after a government shutdown and near-default on the national debt, they socked hospitals with continued budget sequestration cuts.
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Happy EMR Doctor
FCC highlights ONC Office for Consumer e-Health plans for 2014
Dec,29,2013
by:+Dr. Michael West
One of the things I would like to get back in the habit of in the new year is to contribute more again to this blog, which I started in 2009 with help from John Lynn at Healthcarescene.com. Part of the challenge of keeping an ongoing stream of thoughts here has been both my busy life as an active provider of subspecialty healthcare, the growth of my practice as a business, and most importantly the emergence of new ideas for consideration and writing
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HealthDataManagement
Mobile Health Gets Political
Oct,09,2013
by:+ Zachary Landman, M.D.
The FDA’s recent release of its guidance on mobile medical applications met generally widespread support among those in industry and medical practice alike. With the clarification of regulatory guidelines, industry experts predicted a surge of new mobile applications and physicians welcomed better understanding of the role of their existing mobile devices.
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Friday, December 27, 2013

Featured Report: The business owners who will succeed in 2014 are…

This Week's Home/Small Business Online

Mobile Marketing Watch
How Digital Content Marketing Evolved in 2013
Dec,26,2013
by+MikeR
Just in time for the new year, a detailed reflection on the ways in which content marketing grew and evolved in 2013 is front and center today. Taylon Chandler shared with readers of B2C on Thursday a new infographic that presents 13 telling facts about content marketing for the year that’s now quickly winding to a close.
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Site Pro News
Seven Things to Know When Measuring Social Media ROI
Dec,23,2013
by:+Dawn Pigoni
Most businesses today are involved in social media, either relying on a single platform or juggling multiple accounts. But not every one of those businesses actually measures the results from using social media marketing. Without knowing the numbers that your efforts are producing, how do you know that it is even working for you? Measuring your metrics is what gives you insight into what your marketing efforts are doing for your bottom line. If you are just randomly posting to your business’ Facebook account every week, then you don’t really know how you are benefiting from that interaction.
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iMedia Connection
The secret word in social marketing
Dec,23,2013
by:+David Shing
"Mocal"
What is mocal? Simply put, mocal is what your brand needs to be if it wants to remain relevant in the social space. David Shing, AOL's digital prophet, uses the term to describe slamming your social strategy and mobile strategy together. Most brands keep them separate and operate as if they have little to do with each other. Social is seen as something that happens on mobile but not as a part of that strategy.
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Small Business Newz
The business owners who will succeed in 2014 are…
Dec,22,2013
by:+Jim Connolly
The business owners who succeed in 2014 will be a lot like those who succeeded in 2013. They will provide a service or product, which is hard to get elsewhere. Here’s why: The transaction of acquiring a new client, means YOU need to have something of value to trade. The easier it is to find a service just like yours, the less interest you will attract and the lower your price or fee will need to be.
A question worth pondering
How easy is it for a potential client, to find providers offering a similar service to yours, with the same kind of promises you offer? If you’re not sure, Google the name of your industry. Check out some of the millions of results. Look at a handful of websites and see if you are truly offering something different. If not, now would be a great time to get thinking about the changes you will need to make.
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Monday, December 23, 2013

Featured Report: New House Bill Would Define Telehealth, Provide Guidelines

This Week's Healthcare Online News

iHealthbeat
New House Bill Would Define Telehealth, Provide Guidelines
Dec,20,2013
by+Staff
A new bill (HR 3750) introduced in the House would create a federal definition of telehealth and provide guidance for how states can regulate such technology, InformationWeek reports.
Background
According to a release about the bill, "there currently are 50 separate sets of rules" in different states over what types of telehealth care can be provided. HR 3750 was modeled after legislation (AB 415) recently enacted in California that broadened the definition of telehealth to include:
At-home patient monitoring; and Store-and-forward technology. In addition, AB 415, allows Medi-Cal, the state's Medicaid program, to cover doctor-patient communications that are not face-to-face.
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Modern Healthcare
Three years after final rule, CMS set to launch fingerprinting effort aimed at Medicare fraud
Dec,18,2013
by:+Virgil Dickson
The CMS plans to award a contract early next year to a company that will conduct fingerprint-based background checks for thousands of Medicare providers and suppliers each year.
The contract will come nearly three years after the agency released a final rule on the screening, which is one of several provisions in the Patient Protection and Affordable Care Act giving HHS new tools to crack down on Medicare fraud, particularly in areas of the program that have proved most vulnerable to abuse. Republicans have criticized the administration for not rolling them out faster.
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Home telehealth helps specialists reach Parkinson’s patients
MobiHealthNews
Dec,19,2013
by:+Neil Versel
“Virtual house calls” over consumer-grade webcams and mobile devices have great potential to improve the care of patients with Parkinson’s disease and other neurological disorders, new research has shown, but the lingering issues of reimbursement and physician licensure continue to hinder growth of remote consultations.
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Modern Healthcare
Uninsured, patients with public coverage have trouble finding doctors
Dec,18,2013
by:+Steven Ross Johnson
Uninsured adults and those with public health coverage have a harder time finding a primary-care physician who will take them as a patient compared with people who have private insurance, government data shows.
That raises questions about whether the healthcare system is ready to meet the increased demand that will come from the millions of Americans who will receive new private and public coverage under Obamacare.
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Friday, December 20, 2013

Featured Report: Why You Should Optimize For Customers And Not Search Engines

This Week's Home/Small Business Online News

Social Media Today
10 Perfectly Crafted Facebook Status Updates for the Holiday Season
Dec,17,2013
by+Jim Belosic
In the midst of last year’s holiday shopping madness, IBM’s Jay Henderson wrote a super detailed post on his company’s Smarter Planet blog about how social media affects holiday shopping. He concluded that social media isn’t just “another channel to have a personalized dialog with a consumer.”
The key to using social media for holiday marketing, he wrote, is motivating consumers to share their purchases, their experiences and their likes with their friends. And yet, as any business owner knows, it can be challenging to get news about your deal, your special event or your new product heard above all the rest of the online noise, especially during the holidays.
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Washington Post:Innovations
Social media desperately needs an antidote for bragging
Dec,18,2013
by:+MATT MCFARLAND
Social media has conquered the world, racking up over a billion users and even helping to unseat governments. The one thing it can’t topple: human vanity. The world is awash with gripes and tales of the annoyances of what is shared on Facebook, Twitter and other platforms. Enough of the bragging! Take this satirical mock comment from an article on the insufferable aspects of Facebook, where bragging ranks No. 1:
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Small Business NewZ
Why You Should Optimize For Customers And Not Search Engines
Dec,19,2013
by:+Lee Odden
Judging by the daily new business inquiries we get every day, there’s a groundswell of companies that have become frustrated at the lack of cause and effect data from their SEO programs.
Sure, there are workarounds for things like “not provided” keywords, but the lack of information and uncertainty about what Google will take away next is causing many marketers to diversify into other owned, earned and organic areas: social media, content marketing, online public relations, and certainly into online advertising.
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Mobile Marketer
Top 10 location-based mobile advertising campaigns of 2013
Dec,19,2013
by:+Lauren Johnson
The rise of geo-conquesting, navigational applications and an increase in sophisticated data made campaigns from Toys “R” Us, adidas and Jack in the Box stand out in the mobile space this year.
Marketers significantly beefed up their mobile advertising this year with tactics that go beyond driving in-store traffic and instead use branded apps, search and integrations into third-party navigational apps such as Waze to lure in interested consumers.
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