Featured Report: Why young social media workers are all tactics, no strategy

This Week's Home/Small Business Online News
Smart Brief on Social Media
Why young social media workers are all tactics, no strategy
July,19,2013
by+Gerald C. Kane
Many companies turn to interns or freshly-minted college students to staff their social media efforts. But that’s a risk: because these inexperienced employees are not well versed in their new company’s organizational culture or strategy, it is often difficult for them to meet organizational objectives with social media initiatives.
More dangerous, younger employees don’t know what they don’t know, which can be a recipe for disaster when companies hand these rookies a social media megaphone to speak on behalf of their company.
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Small Business Trends
The 5 Essential Elements of an Optimized and Useful LinkedIn Profile
July,18,2013
by:+Margie Zable Fisher
If you’re in business, chances are you’re on LinkedIn, which celebrated its tenth anniversary in May, 2013, and now has over 225 million members worldwide. Known as the most “business-y” of social media sites, LinkedIn is considered a critical place to connect with others in business. And while it’s likely that you already have a LinkedIn Profile, it’s unlikely that it’s optimized to provide the best business opportunities for you.
An important reason to review your profile now is the fact that, in late 2012, LinkedIn began rolling out new features and functionality within LinkedIn Profiles.
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Convince and Convert
4 Tips to Fuel Your Instagram Campaign to Success
July,19,2013
By:+Brian Zuercher
Sometimes deepening the relationship between your brand and your fans is as simple as giving people a way to engage on a new level. Instagram is a great tool for capturing fan and customer excitement in the moment, but in order to understand the magnitude of the effectiveness of visual marketing, it helps to take a look at the numbers:
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Inc.
How to Get a Customer Referral
July,16,2013
by:+Geoffrey James
To get referrals that turn into new customers you've got ask the right way at the right time. Hundreds of "how to" sales books (and the sales trainers who write them) advise sellers to always ask for a referral after you close a sale, like so:
"Thank you for buying! Do you know anyone else who can use our product?" Unfortunately, this type of request almost never results in a useful referral because it's asking for the wrong thing, in the wrong way, and at the wrong time. Here's a better way:
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Featured Report: After simple surgeries, post-op checkups by phone save time and travel

This Week's Healthcare Online News
Fierce Mobile Healthcare
mHealth seen as solution to medical malpractice epidemic
July,15,2013
by+Greg Slabodkin
One can add reduced medical malpractice cases to the list of potential benefits to society from widespread mHealth adoption, so says Zachary Landman, MD, chief medical officer for Doctorbase, a developer of mobile health solutions, patient portals and patient engagement software. Landman believes that mHealth can reduce the "suffocating" costs of malpractice that plague our healthcare and legal systems. He argues that "whereas email and 'EHR messaging' feels and acts impersonal, takes considerable time and forces physicians to be stationary (more difficult than it sounds), mobile messaging is in real-time and emulates a conversation." In addition, "mobile messages tend to be sent quicker and are less proofread, less polished and more personal," according to Landman.
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Med City News
After simple surgeries, post-op checkups by phone save time and travel
July,16,2013
by:+Doyle, Kathryn
NEW YORK (Reuters Health) - In a preliminary study of patients who had simple surgeries, most did well and seemed satisfied with post-operative checkups by telephone instead of seeing their surgeon in a clinic visit.
The phone follow-up saved doctors and patients the time and effort involved in clinic visits without compromising patient care, according to the study of California patients.
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New York Times Health
Health Plan Cost for New Yorkers Set to Fall 50%
July,16,2013
By:+ RONI CARYN RABIN and REED ABELSON
Individuals buying health insurance on their own will see their premiums tumble next year in New York State as changes under the federal health care law take effect, Gov. Andrew M. Cuomo announced on Wednesday
State insurance regulators say they have approved rates for 2014 that are at least 50 percent lower on average than those currently available in New York. Beginning in October, individuals in New York City who now pay $1,000 a month or more for coverage will be able to shop for health insurance for as little as $308 monthly. With federal subsidies, the cost will be even lower
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Fierce Health IT
Insurer slow to close debate on masking personal health info
July,16,2013
by:+Ashley Gold
Blue Cross and Blue Shield of North Carolina periodically does something that just may be concerning to its customers: it shares their personal health information with a third-party company employed to design the company's software, according to documents and interviews compiled by the Charlotte News-Observer.
In the article, it is explained how the internal documents show a discussion within the 3.7 million member Blue Cross of NC, deciding whether to scramble or mask the data--which includes names, addresses, Social Security numbers and medical information--before it goes to the third party. So far, the payer is not doing that.
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Featured Report:Will community health centers keep new Obamacare patients as repeat customers?

This Week's Healthcare Online News
Fierce Health Payer
Blues plans, Walgreens launch educational campaign about exchanges
July,12,2013
by+Dina Overland
One of the nation's largest health insurers has partnered with the largest pharmacy chain to educate the public about healthcare reform and help consumers shop for coverage through the new health insurance exchanges.
The Blue Cross and Blue Shield Association and Walgreens together launched the educational campaign Wednesday with a new website, and said they would distribute brochures that answer basic questions like what the law does, when it takes effect and who is eligible for benefits at most of Walgreens' 8,500 stores across the country. It also will include in-store advertising about the healthcare overhaul, reported the Chicago Tribune.
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MedCity News
Will community health centers keep new Obamacare patients as repeat customers?
July,14,2013
by:+Abutaleb, Yasmeen
WASHINGTON (Reuters) - Community health centers expect to sign up millions of newly insured patients under President Barack Obama's health reform law, but U.S. budget cuts just as they need to beef up services may make it hard to keep the newcomers.
The federally funded centers have been a safety net in the nation's poorest areas since 1965, offering primary care and mental health services to 22 million people, more than a third of them without insurance.
When the Affordable Care Act, popularly known as Obamacare, takes full effect on January 1, the 1,200 clinics plan to help enroll many of the newly insured. That campaign is expected to bring 10 million new patients within a year.
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Modern Healthcare.com
Primary-care docs see promise in CMS' proposed pay for non face-to-face work
July,13,2013
By:+Andis Robeznieks
Medicare beneficiaries with chronic conditions generate a set fee for each visit to the Center for Primary Care in Augusta, Ga. Yet that visit will generate numerous tasks—including making referrals to calling in prescriptions to answering questions over the telephone from the patient's spouse. None is reimbursed by the CMS.
“For every E&M visit we get reimbursed for, there are seven other items of work that we don't get reimbursed for,” said Dr Paul Fischer, founder of the Center for Primary Care. “The vast majority of our work gets done outside of the 15 minutes you spend in the exam room.
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Fierce Health IT
ONC took 'inspiration' from Internet for Health IT
July,12,2013
by:+Greg Slabodkin
Electronic health records and the Affordable Care Act should be accessed like today's Internet and not like enterprise resource planning (ERP) or traditional IT systems, says the Office of the National Coordinator (ONC) for Health IT's Doug Fridsma in an InfoWorld interview.
Fridsma,who is chief science officer (CSO) and director of ONC's Office of Science and Technology, is spearheading federal efforts to make the HITECH requirements "happen" at a technical and medical level.
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Featured Report: Small business advice: How to avert payment fraud

This Week's Home/Small Business Online News
Small Business Newz
How to Thoroughly Spy On Your Competition
July,09,2013
by+John Jantsch
Okay, maybe spy is a little strong but experience tells me that most small business don’t know much at all about what their greatest competitors are up to when it comes to marketing. I know you don’t really have any competition because you provide such a superior product and experience, but setting up a competitor specific listening station can uncover some useful insights.
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The Washington Post Business
Small business advice: How to avert payment fraud
July,11,2013
by:+Odysseas Papadimitriou
While consumers have a tendency to overstate their own vulnerability to payments fraud, small business owners have plenty of cause for concern. Visa, MasterCard, Discover, and American Express offer consumers $0 liability for most types of unauthorized transactions, but they’re able to do so largely because they share the monetary burden with other financial institutions, as well as with merchants.
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Social Media Examiner
How to Launch: Social Techniques for Building a Successful Launch
July,12,2013
By:+Michael Stelzner
Do you want to launch a product or service to your existing audience? Are you wondering how to get people involved and excited? To discover how to create a successful launch, this episode of the Social Media Marketing podcast goes deep on the subject.
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Entrepreneur
This Kind of Cluster Could Actually Help Your Business
July,10,2013
by:+Catherine Clifford
Want to create more jobs and grow revenue? Maybe all it takes is a little strategic networking. A pilot program from U.S. Small Business Administration did just that, according to a third-party analysis.
Rates of employment and revenue growth were higher in the program's business "clusters" than in comparable numbers of unaffiliated businesses, according to analysis of the SBA's two-year pilot Regional Cluster Initiative.
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Why Poor Customer Service Continues in Medical Practices

This Week's Healthcare Online News
HRMilitary.com
Hampton VA program can monitor from afar
July,07,2013
by+Hugh Lessig
Rick Martin, a registered nurse at the Hampton VA Medical Center, has honed his bedside manner over the telephone. Martin is part of a growing program that allows ailing veterans to live at home while the Hampton VA monitors their condition via telecommunications equipment. Using desktop devices that connect via telephone lines or cellular signals, Martin can effectively monitor a patient's blood pressure, weight and other vital signs.
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Fierce Health IT
Searching for health info online? Beware of tracking
July,09,2013
by:+Ashley Gold
There's yet another health privacy threat to worry about--health websites--as they share user search terms for advertising purposes, according to an article published online this week in JAMA Internal Medicine.
The business model of patients who use the Internet to search health-related information and in turn, having those websites gather information on them for target advertising makes things complicated, according to the study author Marco Huesch, of the University of Southern California in Los Angeles.
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Physicians Practice
Why Poor Customer Service Continues in Medical Practices
July,05,2013
By:+Robert Thomson
I walked upstairs and entered the office for my second medical appointment of the day. When I walked up to the receptionist desk, a young man with a headset on, who had been looking at a computer monitor in front of him waited, then looked up at me and said, "Name"? No smile, no facial expression. I got the feeling I had interrupted something. Still upset from my previous appointment I said to him, "Well hello to you too." in my most sarcastic voice. If he got my message he did not show it. I gave him my name and he told me to have a seat in the waiting room.
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Fierce Health Payer
Progress report: States move toward exchange readiness
July,04,2013
by:+ Dina Overland
With only three months left before enrollment in the health insurance exchange opens, much work remains before the online marketplaces are ready. Here's where some states operating their own exchange stand, according to the Commonwealth Fund.
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