Featured Report: Infographic: What Makes a Successful Social Media Campaign?

This Week's Home/Small Business Online News
Social Media Examiner
How to Use the LinkedIn Contacts Feature
June,06,2013
by+ Linda Coles
Are you looking for a smarter way to stay in touch with your most important business relationships? What if you could store all of your contacts in one place? Well now you can with LinkedIn Contacts. In this article, you’ll discover how LinkedIn Contacts looks and take a tour through its features.
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Mobile Marketing Watch
Infographic: What Makes a Successful Social Media Campaign?
June,05,2013
by:+Michael
There is little doubt as to the efficacy of social media marketing. But there are questions – and lots of them – with regard to how a social media campaign is best conducted.
As social media continues to grow and users flock to new websites every day, it’s become impossible to deny how beneficial Facebook, Twitter and LinkedIn are for marketing your business, and that’s to say nothing of burgeoning networks like Google+ and Pinterest.
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Duct Tape Marketing
7 Ways to Attract Lots of High Quality Links in the Age of Authority
Jun 3 2013
By:+John Jantsch
Links back to your site from other sites give Google a potentially important signal – “Hey, I’m a human being and I think this is good stuff.” – that’s something Google can’t do with a spider and even better if the site in question is already known to Google as a trusted source.
Links have always been important, but in the past it was just about getting lots of them. The “more is more” approach led to gaming and buying and other unnatural types of acts.
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VB Entreprenuer
CrowdIt combines crowdfunding with mentorship to churn out startup successes

by:+ Rebecca Grant
CrowdIt is launching today to reign in the next generation of crowdfunding. The company brings networking, mentorship, and support services to the crowdfunding model to increase projects’ likelihood of success after the campaign is closed. It went live with 150 projects ranging from someone trying to start a kettle popcorn food truck to a group producing animated, educational videos to help children with behavioral issues cope with emotional situations.
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Featured Healthcare Program: Web Docs NetWork.com

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Featured Report:More patients accepting treatment from nonphysicians

This Week's Healthcare Online News
iHealthBeat
Houses Approves Bill To Create Nationwide Rx Drug Tracking System
Juune,04,2013
by+Staff
On Monday, the House approved legislation (HR 1919) that would establish a nationwide system to track prescription drugs from manufacturers to pharmacies, The Hill's "Floor Action Blog" reports (Kasperowicz, "Floor Action Blog," The Hill, 6/3).
Details of Bill
The bill was authored by Reps. Bob Latta (R-Ohio) and Jim Matheson (D-Utah). It would require FDA to propose new rules by 2027 to keep consumers safe from the risks of counterfeit drugs.However, the bill -- called the "Safeguarding America's Pharmaceuticals Act of 2013" -- would not force regulators to finalize those rules.
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Modern Physician.com
More patients accepting treatment from nonphysicians
June,04,2013
by:+Andis Robeznieks
As predictions of a looming doctor shortage become more severe, a recent survey found that more family physicians are working with nurse practitioners, physician assistants and certified nurse midwives. Another survey found that patients increasingly are accepting treatment by nonphysicians—particularly when the alternative is to wait a day or longer to see a doctor.
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Health Insurance Exchange
Illinois Pushes User-Friendly HIX Platform Design
May,23,2013
By:+Bruce Shutan
There will be plenty of hand-holding in the heartland once the Illinois Health Insurance Exchange is up and running.
The Prairie State is among 11 states joining forces with the federal government, as well as eight national and state health care foundations, to create a model website that will streamline the search for health insurance and make the experience more user-friendly.
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Fierce Health IT
Healthcare execs: We don't want to build software
June,04,2013
by:+Dan Bowman
Easing clinician processes often is a high priority when purchasing new IT tools, but it's not always one that comes to fruition, according to several healthcare technology executives who participated in a panel discussion Monday at the fourth annual Health Datapalooza in Washington, D.C., a conference originally launched as part of the U.S. Department of Health & Human Services' Health Data Initiative.
Joe Kimura chief medical information officer for Boston-based Atrius Health, said that all too often he and his colleagues create custom applications as add-ons to purchased software to get the results they want
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Featured Report: Patient engagement in the digital era

This Week's Healthcare Online News
Fierce Health Payer
Wellness program final rule requires lower premiums for participants
May,31,2013
by+ Dina Overland
Insurers must offer members with employer-sponsored health insurance significantly lower premiums for participating in wellness programs--regardless of whether they actually improve their health.
In a final rule issued Wednesday by the U.S. Departments of Health & Human Services, Treasury and Labor, employer-based wellness programs must be structured so every participating employee can "receive the full amount of any reward or incentive, regardless of any health factor."
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Happy EMR Doctor
Patient engagement in the digital era
June,03,2013
by:+Staff
In the not-so-old days of medicine, patient engagement used to involve things like looking the patient in the eye when speaking to them, facing the patient, asking them how they felt, and asking them if they had any other questions before ending the visit. These so-called rules of engagement have now been augmented by the computer in between the patient and the provider.
No longer are the former etiquette protocols sufficient for interacting in the digital era. Now, patient engagement includes Internet searches using “Dr. Google” for what in my opinion are typically anxiety-fueled questions that are frequently unnecessary and irrelevant and would not have been asked prior to the arrival of Internet searches.
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Med City News
A message for docs: Embrace (don’t fear) online patient reviews
May,31,2013
By:+ Deanna Pogorelc
Sites where patients review and rate their physicians have in the past seemed to get a bad rap. But as patients look more at their healthcare choices the way they do at other purchases, the value of these sites, to some, is becoming increasingly clear.
Roys Laux, the general manager of the health and wellness division of service rating site Angie’s List, said the company entered the consumer review business 17 years ago, focusing on connecting consumers with quality home improvement service providers. About five years ago, its reviewers led the company into the health space. Now the site has listing for everything from physicians to dentists to plastic surgeons to healthcare insurers.
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Fierce Health IT
CIOs: Patient data segmentation will be one of HIPAA's biggest challenges
May,30,2013
by:+ Dan Bowman
Navigating the revamped HIPAA omnibus rule will be no minor feat for healthcare organizations, according to several hospital CIOs who spoke recently with the Wall Street Journal.
In particular, the CIOs talked about data segmentation as being among the most challenging aspects of the rule. Scott Joslyn, vice president and CIO at Orange County, Calif.-based MemorialCare Health System, discussed the impact of patients choosing to share only certain pieces of information with clinicians, saying that it could hinder a provider's ability to provide complete medical care for those patients.
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Featured Report: 4 Tips for Improving Your Small Business Website

This Week's Home/Small Business Online News
Inc. Magazine
Why Social Media Isn't the Problem. You Are
May,28,2013
by+Carrie Kerpen
I recently came across this post about flash sale sites and their "social media problem." The article mentions the high level (44 percent) of negative sentiment on the flash sale social media footprint. The "fans" of these sites complain about shipping, forced log-ins, customer service, and product selection, among other things. But by labeling this as a "social media problem," the focus moves away from the real issue: the flash sales business model.
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Social Media Examiner
How to Track Your Facebook Ad Conversions
May,30,2013
by:+Jon Loomer
Do you know how to measure your return on investment (ROI) on Facebook ads? Do you know how to tell if your Facebook ad is accomplishing your objective? In this article, I’ll cover what Facebook conversion tracking and offsite pixels are, why they matter and how to start tracking the conversions of your Facebook ads
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Business News Daily
4 Tips for Improving Your Small Business Website
May,24,2013
By:+Chad Brooks
In today's digital world, having an online presence is critical to small businesses’ success. Although great design and colors are essential, it takes a little more finesse to really grab the consumer's attention.
Rebecca Swift, head of creative planning for iStockphoto — an online source for stock images, media and design elements — believes the visual language used on a website must represent the company's values and connect with its customers.
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Small Business Trends

Are Your B2B Proposals Working For You?
May,23,2013
by:+Jennifer Shaheen
There are people who will tell you that you should never, ever write business proposals. Proposals take a lot of time, the argument goes. There’s a lot of work involved. The very act of putting together strong business proposals draws heavily on your expertise and insight. You’re making an investment when you create a proposal – and if the client doesn’t close the deal with you, it’s an investment that returns nothing.
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