Featured Report: Patient engagement in the digital era

This Week's Healthcare Online News
Fierce Health Payer
Wellness program final rule requires lower premiums for participants
May,31,2013
by+ Dina Overland
Insurers must offer members with employer-sponsored health insurance significantly lower premiums for participating in wellness programs--regardless of whether they actually improve their health.
In a final rule issued Wednesday by the U.S. Departments of Health & Human Services, Treasury and Labor, employer-based wellness programs must be structured so every participating employee can "receive the full amount of any reward or incentive, regardless of any health factor."
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Happy EMR Doctor
Patient engagement in the digital era
June,03,2013
by:+Staff
In the not-so-old days of medicine, patient engagement used to involve things like looking the patient in the eye when speaking to them, facing the patient, asking them how they felt, and asking them if they had any other questions before ending the visit. These so-called rules of engagement have now been augmented by the computer in between the patient and the provider.
No longer are the former etiquette protocols sufficient for interacting in the digital era. Now, patient engagement includes Internet searches using “Dr. Google” for what in my opinion are typically anxiety-fueled questions that are frequently unnecessary and irrelevant and would not have been asked prior to the arrival of Internet searches.
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Med City News
A message for docs: Embrace (don’t fear) online patient reviews
May,31,2013
By:+ Deanna Pogorelc
Sites where patients review and rate their physicians have in the past seemed to get a bad rap. But as patients look more at their healthcare choices the way they do at other purchases, the value of these sites, to some, is becoming increasingly clear.
Roys Laux, the general manager of the health and wellness division of service rating site Angie’s List, said the company entered the consumer review business 17 years ago, focusing on connecting consumers with quality home improvement service providers. About five years ago, its reviewers led the company into the health space. Now the site has listing for everything from physicians to dentists to plastic surgeons to healthcare insurers.
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Fierce Health IT
CIOs: Patient data segmentation will be one of HIPAA's biggest challenges
May,30,2013
by:+ Dan Bowman
Navigating the revamped HIPAA omnibus rule will be no minor feat for healthcare organizations, according to several hospital CIOs who spoke recently with the Wall Street Journal.
In particular, the CIOs talked about data segmentation as being among the most challenging aspects of the rule. Scott Joslyn, vice president and CIO at Orange County, Calif.-based MemorialCare Health System, discussed the impact of patients choosing to share only certain pieces of information with clinicians, saying that it could hinder a provider's ability to provide complete medical care for those patients.
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Featured Report: 4 Tips for Improving Your Small Business Website

This Week's Home/Small Business Online News
Inc. Magazine
Why Social Media Isn't the Problem. You Are
May,28,2013
by+Carrie Kerpen
I recently came across this post about flash sale sites and their "social media problem." The article mentions the high level (44 percent) of negative sentiment on the flash sale social media footprint. The "fans" of these sites complain about shipping, forced log-ins, customer service, and product selection, among other things. But by labeling this as a "social media problem," the focus moves away from the real issue: the flash sales business model.
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Social Media Examiner
How to Track Your Facebook Ad Conversions
May,30,2013
by:+Jon Loomer
Do you know how to measure your return on investment (ROI) on Facebook ads? Do you know how to tell if your Facebook ad is accomplishing your objective? In this article, I’ll cover what Facebook conversion tracking and offsite pixels are, why they matter and how to start tracking the conversions of your Facebook ads
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Business News Daily
4 Tips for Improving Your Small Business Website
May,24,2013
By:+Chad Brooks
In today's digital world, having an online presence is critical to small businesses’ success. Although great design and colors are essential, it takes a little more finesse to really grab the consumer's attention.
Rebecca Swift, head of creative planning for iStockphoto — an online source for stock images, media and design elements — believes the visual language used on a website must represent the company's values and connect with its customers.
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Small Business Trends

Are Your B2B Proposals Working For You?
May,23,2013
by:+Jennifer Shaheen
There are people who will tell you that you should never, ever write business proposals. Proposals take a lot of time, the argument goes. There’s a lot of work involved. The very act of putting together strong business proposals draws heavily on your expertise and insight. You’re making an investment when you create a proposal – and if the client doesn’t close the deal with you, it’s an investment that returns nothing.
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Featured Report: On a quest for price transparency, drop confidentiality clauses

This Week's Healthcare Online News
Government Health IT
How social network analytics can combat fraud
May,28,2013
by+Clint Fuhrman
Government health care fraud is big business. According to the federal website, PaymentAccuracy, the government distributed nearly $65 billion in improper health care-related payments, and government agencies have been hard at work trying to put a stop to it — but with limited results.
Even though $1.7 billion was spent to combat fraud, waste and abuse in 2010, less than 10 percent of fraudulent dollars were recovered. This shouldn’t be surprising. Once the money is out the door and in the hands of criminals, it’s almost impossible to get back.
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Fierce Health Payer
On a quest for price transparency, drop confidentiality clauses
May,24,2013
by:+Dina Overland
There's a growing trend in the healthcare industry--disclosing costs for services. In any other industry, that's a no-brainer necessity for a consumer to make an informed decision about what to purchase. But when it comes to health insurance, consumers often must determine whether to undergo a test, procedure or exam without knowing those services' accompanying price tags.
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Med City News
Doctor/patient communication: Who’s doing the talking?
May,27,2013
By:+ANDREW M. SEAMAN,
NEW YORK (Reuters Health) - There's room - and need - for improvement in the discussions between doctor and patient that go into medical decision-making, according to research out on Monday.
In four studies and a commentary published in JAMA Internal Medicine, the authors look at various aspects of doctors' dialogue with patients about prognoses, options and treatment preferences and find little consistency.
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Modern Healthcare.com
Shared decision-making may spur higher costs, longer hospital stays: researchers
May,27,2013
by:+Maureen McKinney
Engaging patients in their care is often touted as a surefire way to control costs and reduce utilization of services, but new research calls that assumption into question.
Armed with eight years of survey data from more than 20,000 patients, researchers from the University of Chicago argue that shared decisionmaking may actually result in increased inpatient spending and longer lengths of stay.
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Featured Report: PatientsLikeMe Platform Aims To Assess Patient Outcome Measurements

This Week's Healthcare Online News
iHealthBeat
PatientsLikeMe Platform Aims To Assess Patient Outcome Measurements
May,23,2013
by+ Staff
PatientsLikeMe, a social networking website, has announced that it is piloting a medical research platform that aims to assess new ways of measuring patient outcomes, InformationWeek reports.
About PatientsLikeMe
The social media site allows patients to share health information with one another. It currently has more than 200,000 members. The site uses online questionnaires and has a database that includes information on symptoms and treatments for about 1,500 conditions.
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Fierce Health IT
For accurate heart attack detection, linked EHRs are key
May,24,2013
by:+Ashley Gold
Failure to use patients' linked electronic health records may lead to biased estimates of heart attack incidence and outcome, a new study published in the British Medical Journal finds.
In the study, 21,482 patients with acute mycocardial infarction were identified in four linked EHRs. The researchers found that the crude incidence of acute myocardial infarction was underestimated by 25-50 percent when one source was used rather than three
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Modern Healthcare.com
States delaying, dropping controversial dual-eligible pilot program
May,23,2013
By:+Rich Daly
More than half of the states that applied to participate in a controversial CMS pilot for dual-eligible beneficiaries have either dropped out or delayed implementation of their programs, according to health policy experts.
Among the 26 states that applied to participate in the CMS Financial Alignment Initiative, which stems from the Patient Protection and Affordable Care Act, six have dropped out or opted for different “customized” plans and nine have delayed their start dates
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Fierce Health IT
Content on health websites often too complex for patients
May,23,2013
by:+Ashley Gold
If you feel like you're lost in a sea of jargon when navigating healthcare-related websites, you're not alone. A new research letter published in JAMA Internal Medicine assesses readability of patient education resources found online, determining that such materials often are too complex for their intended audience
For the research, resources from 16 medical specialties were examined with software called Readability Studio, where readability was assessed using different formulas and indexes. All assessments showed that materials were too complex for the sixth-grade reading level; the average American adult reads at approximately a seventh- to eighth-grade level, according to the authors.
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