Feature Report: 4 Ways to Stay Up to Date on the Latest in Social Media Marketing

ReCap

4 Ways to Stay Up to Date on the Latest in Social Media Marketing

July,07,2014
by: Brooke Howell
Social media is an essential element of many organizations’ marketing efforts these days. If you’re already doing social media marketing, you’re off to a good start, but you can’t just coast on the knowledge you have now. Technology is constantly evolving and even the standard social media sites are frequently updating essential elements of their services.

Whether you’re a business owner or a marketer, if you’re engaged in marketing, you need to make sure you’re always on top of the latest developments in social media. That’s the only way you’ll ensure you stay up-to-date on all of these changes and make sure your efforts are making an impact. Read More

Small Biz Club

eCommerce and SEO: 24 Tips to Improve Conversions

July,02,2014

by Staff

All over the world, all year round, many online businesses strive to keep website traffic, engagement and rankings up, and in many cases they are successful. However, you'd be surprised at the number of companies who are underutilizing the advantageous position that they are in with a poor approach to conversion rate optimization—the art of turning audiences into paying customers.  Read More 

Marketing Sherpa Blog

Ecommerce: Why going global really means going local

July,08,2014
by: John Tackett
Global ecommerce is growing.

With that growth comes two insights:

One is satisfaction on my part in seeing fellow anthropologists land jobs at Microsoft and Absolut Vodka to aid in marketing research. The other part of that growth is the realization among savvy ecommerce marketers that delivering a consistent brand experience in a multi-cultural global marketplace is not going to be easy. I say this in light of the recent interview between MarketingSherpa Reporter Allison Banko and Rob Garf, Vice President, Industry Strategy, Demandware, in the MarketingSherpa Media Center at the Internet Retailer Conference and Exhibition. Read More

Mobile Marketing Watch

Study: When it Comes to Nurturing Leads, Email isn’t Enough

July,08,2014
by: Michael Essany
One of the most critical steps to convincing a prospective customer to make the purchase – “lead nurturing”- is a strategy that’s been employed by marketers since forever. However, a recent joint report from Oracle Marketing Cloud and Bizo - “The State of B2B Lead Nurturing” – shows that, when it comes to nurturing leads, email marketing falls a bit short. Their report states that, because of the way users are connected today, marketers should be developing multichannel lead nurturing strategies rather than relying on email marketing alone.  Read More





KaratBars International

Welcome to Karatbars Karatbars International GmbH specializes in the sale of small 999.9 pure gold bars and gift items. We offer unique product lines, including specialty collector’s items that celebrate special moments such as the Birth of a baby, Weddings, Easter, Christmas and Birthdays. Karatbars has steadily expanded its product line by using the highest standards in the industry for gold production. Karatbars also offers a line of limited edition or privately branded collector gold cards. Collector cards, especially rare limited edition cards, will often appreciate over the market value of gold.