Featured Report: Survey: 41% of consumers actively using mobile apps while shopping

Chain Store Age

Survey: 41% of consumers actively using mobile apps while shopping

July,01,2014
by:MARIANNE WILSON

Ann Arbor, Mich. -- The use of mobile applications for shopping purposes doubled in the past year, with 41% of consumers actively using mobile apps while shopping, according to CFI Group’s Retail Satisfaction Barometer survey.The study found that 67% of 18-34 year-olds use mobile apps during their shopping experience. While Millennials are typically the focus of retailers' mobile efforts, most consumers of all ages indicated that they have two to four shopping apps installed, proving that mobile isn't a generational-only trend. Read More

Business News Daily

Word of Mouth Still Rules for Brand Advocacy

June,30,2014
by: Chad Brooks

Even if consumers really like a product or service, they're not likely to share those feelings on Facebook or Twitter, new research suggests. Instead, social media users are more likely to express their opinions about products in face-to-face social situations, according to a new study in the Journal of Consumer Psychology. Researchers said this is because most users usually have a wide range of friends or followers on social media sites, and may not feel as comfortable expressing their opinions to these connections as they would with their close family members and friends. This lack of close connection, as well as their vulnerability to adverse comments, often deters people from sharing their opinions about brands on social media sites, the researchers said.  Read More

Site Pro News

How to Optimize Your Content for Social and Search

July,02,2014
by: Julia Spence-McCoy 

Website owners used to focus on every technique solely for increasing their search engine ranking. Optimization was all about cramming an ungodly amount of high dollar keywords and phrases into every inch of every web page. Today the focus has changed. Keyword stuffing is gone with the wind and a new standard of search AND social optimization is in. If you have no social presence, you simply cannot gain rank as quickly or solidly in the SERPs as you can if you have a strong presence. So, how do you optimize for social and SEO? The first step is getting into the right mindset.  Read More

Social Media Examiner

8 Ways to Improve Customer Relationships With Social Media

July,01,2014

by:Keith Quesenberry

Do you tell your fans how much you value them? Are you looking for new ways to say thank you on social media? Give and take is part of any successful relationship–online or off, business or personal. In this article I’ll show you eight ways companies are using social media campaigns to thank their customers and foster better customer relationships. Read More 

KaratBars International

Welcome to Karatbars Karatbars International GmbH specializes in the sale of small 999.9 pure gold bars and gift items. We offer unique product lines, including specialty collector’s items that celebrate special moments such as the Birth of a baby, Weddings, Easter, Christmas and Birthdays. Karatbars has steadily expanded its product line by using the highest standards in the industry for gold production. Karatbars also offers a line of limited edition or privately branded collector gold cards. Collector cards, especially rare limited edition cards, will often appreciate over the market value of gold.