Featured Report: Study: Mobile Users Who Engage With Brands Use Facebook Most

Advertising Age

Study: Mobile Users Who Engage With Brands Use Facebook Most

July,23,2014
by: Grace Chung
A new report from Forrester Research slated to be released Wednesday shows consumers who access social-media sites through mobile are more likely to interact with brands than those accessing social media on personal computers.  According to the study, while the number of American adults logging onto social-networking sites through PCs still exceed those who connect through mobile, consumer engagement (defined as reading, liking or sharing content) was higher among smartphone and tablet users. The study, which surveyed 37,000 respondents, revealed that 64% of U.S. online adults use desktops and laptops; 45% use smartphones; and 25% use tablets to access social-media sites at least once per week.  Read More

Social Media Today

The Secret to Making Anything Go Viral

July,24,2014
by: Ekaterina Walter

Creating a ‘viral video’ is like setting out to produce 'an Oscar-winning film.'

You can look back at some of the most-shared videos, trying to fathom some sort of recipe for success, but if you try to replicate those vital ingredients your video will most likely feel flat and formulaic. If a movie producer tries too hard to re-create an award-winning film, putting together a big budget, an epic storyline, some top names, it can still be a flop. What movie-goers want is passion, great acting and a sense that everyone involved loved what they were doing: they want to feel something. Movies that make people feel something win awards. Videos too must speak to a brand’s followers if they are to be shared.  Read More

Tech Target

Android, iOS, Windows mobile OS war a positive for customers

July,23,2014

by: Jake O'Donnell

In these terms, Apple's iOS is a sharply-dressed, dashing man-about-town, Google's Android is a punk rocker, while Microsoft's Windows Phone dresses in business casual attire, according to Michael Thomason, lead system architect at Emory Healthcare in Atlanta.

During a presentation here this week at BriForum 2014, Thomason explained the differences between the three mobile operating systems (OS) that make up most of the 2.4 billion smartphones and tablets -- 1.1 billion Android, 333 million Windows, 271 million iOS/Macintosh -- expected to ship worldwide this year, according to a Gartner report this month. Read More

Business News Daily

Internet of Things: How Businesses Can Prepare and Adapt

July,23,2014

by:Nicole Fallon

The Internet of Things (IoT) — Internet-connected devices that communicate with one another — has been highly discussed in recent years, especially as the capabilities of smart technologies continue to advance. Most tech-savvy consumers are aware of the way that the IoT will impact their home and work life, but what does this upcoming trend mean for the business world?

"The 'connected world' vision is no longer a buzzword — it's already happening," said Waqas Makhdum, vice president of marketing at cloud mobile app development platform . "Over the next few years, we see it becoming an integral part of our lives, whether it is through smart homes, smart cars or smart health care. It's clear that the IoT will disrupt most industries." Read More 

KaratBars International

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