Reuters
Facebook tests new 'buy' button for online purchases in U.S.
July,17,2014by: ALEXEI ORESKOVIC
(Reuters) - Facebook Inc is testing a new "buy" button on its website that will let consumers purchase products that are advertised on its social network.The new service, which Facebook described on Thursday as a test with a "few small and medium-sized businesses" in the United States, represents the Internet social networking company's latest effort to play a bigger role in the e-commerce business. Read More
Smart Data Collective
Using Data to Build a More Effective Content Strategy
July,18,2014by:Jess Martin
If you’re familiar with online marketing, you’ve undoubtedly heard the expression “content is king.” Establishing an active business blog, social media presence, and engaged online community can help improve your search rankings and increase your sales over time. But for many businesses, developing these things is easier said than done. More and more companies are taking their operations online, and most of them are working towards achieving the same goals. With all the competition out there, setting your business’ content strategy apart can seem like an insurmountable task. But in reality, it can be as simple as taking a deeper look at some key data. Here’s how you can harness your data to develop a more effective business content strategy. Read More
SocialMediolopis
The Benefits of Using Social Media Like a B2B Boss
July,02,2014by:Meghan Hunt
"Marketing is no longer about the stuff that you make but about the stories you tell." -Seth Godin There are all sorts of untapped marketing benefits available through social media, and when you use it like you know what you're doing, you make yourself - and your company - stand apart from the crowd. Take a look at the B2B benefits from social media use. Read More
Mobile Commerce Daily
Retail apps with store mode drive up to 5x more interactions
July,15,2014by: Chantal Tode
New data from a couple of sources underscores the increasingly important role mobile apps are playing inside bricks-and-mortar stores, with both consumers and retailers benefitting.
The demand for more mobile inside stores is being driven by both consumers and retailers, who recognize how smartphones can make shopping and retailing more efficient and bring value through savings. Read More
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