Featured Report: 3 Ways to Tap Into the Most Powerful Content Tool Ever Created

Content Marketing Institute

3 Ways to Tap Into the Most Powerful Content Tool Ever Created

July,22,2014

by:  SCOTT AUGHTMON

In his book, Winning the Story Wars, Jonah Sachs suggests something shocking: He says that those who tell (and live) the best stories will rule the future.I am about to show you how one of the most cited financial works in the 20th century got its start as content marketing.Not only that, I will show you how it became famous because it tapped into a powerful content tool that Sachs talks about: stories.

The book you didn’t know began as content marketing

This tale begins when a man named George was born on November 7, 1874.He was pretty adventurous: In the 82 years he lived, he was a soldier, a businessman, and a writer. But the reason I am mentioning him today is because of a publishing company that he started.The 1920s brought a sustained period of prosperity to peoples’ lives. In 1926, George saw the need for people to learn to build their wealth, so his publishing company began to issue the first of a series of pamphlets on saving and financial success. Read More 

GIGAOM

The U.S. joins 6 other countries in achieving 100% wireless data penetration

July,,2014
by: Kevin Fitchard

For every person in the U.S. there is a mobile or wireless data connection, according to new figures from the Organization for Economic Cooperation and Development(OECD). As of December of 2013, the U.S. joined six other OECD countries – Finland, Australia, Japan, Sweden, Denmark and South Korea – in reaching 100 percent penetration for what the OECD considers wireless broadband links. The OECD’s definition of wireless broadband is a bit looser than what you or I would consider broadband. Its cut-off line is 256 kbps, so 3G and low-bandwidth satellite count alongside 4G technologies and dedicated fixed-wireless broadband Read More 

Repcap

What’s Your Content Marketing Strategy?

July,21,2014 by:Brooke Howell

What’s your content marketing strategy? If you don’t know or are certain you don’t have one, you’re not alone. Although everyone seems to be talking and writing about content marketing, only 60 percent of organizations have a content marketing strategy and just 19 percent more are considering creating and implementing one in the foreseeable future, according to The State of Marketing 2014, a Vocus report released in June based on a Market Connections survey of 325 businesses. The survey found marketers are missing many key strategies. Having a content marketing strategy was more common than having a strategy for search engine marketing, traditional advertising, mobile marketing, native advertising and marketing automation. Read More

Small Business Trends

Common Entrepreneurial Advice That You Need to Ignore

July,08,2014 by: Barry Moltz Entrepreneurs get advice every day from their professional advisors and information they read. A lot of it needs to be ignored.Pay close attention to disregarding these platitudes and what to do instead.

It Takes Money to Make Money

Many entrepreneurs spend too much money getting their company off the ground. In fact, having a lot of money can lead to being wasteful. Use small investments to test ideas and get paying customers. Based on this success or failure, spend a little more money to test the next action. Read More

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