Featured Report: What You Need to Know About the Global Ad Market

Advertising Week

What You Need to Know About the Global Ad Market
Dec,08,2014
by:Bradley Johnson. 

The global ad market is seeing sustained, solid growth.Projected worldwide ad spending growth: 5.1% in 2014; 4.9% in 2015; 5.6% in 2016; and 5.2% in 2017. Major-media ad spending in 2014 reached a record $520 billion. U.S. spending in 2015 will break a record. Projected U.S. major-media spending next year will total $183 billion, at last topping the previous peak set in prerecession 2007. U.S. ad spending growth: 4.8% in 2014; 3.8% in 2015; 4.2% in 2016; and 3.7% in 2017.  Read More

Marketing Proofs

Three Ways to Customize Content Across Social Channels for Greater Response

Dec,08,2014
by: Keith Quesenberry

Do you create one post and push it out to all your social media channels? Have you thought about customizing that content to harness the strengths and characteristics of each channel? Consistency is important in an integrated marketing campaign, but that doesn't mean posting the same content in every social channel. In this article we will look at three examples of how to adjust campaign content to optimize response in multiple social media channels.Read more: 

Bloomberg Business Week

Google, Facebook Mobile-Ad Share Ebbing as Rivals Woo Marketers
Dec,04,2014
by: Brian Womack 

Google Inc. (GOOG:US) and Facebook Inc. (FB:US) are set to loosen their grip on the $19 billion U.S. mobile-advertising market.Ready Set Rocket LLC illustrates why. The digital agency’s customers cut ad spending on Google and Facebook by about a third this year, underlining how marketers are shifting beyond just the Internet giants, according to Alex Lirtsman, Ready Set Rocket’s co-founder. Marketers are instead turning to mobile-ad startups such as Chango Inc. and AddThis Inc., which can help target audiences more efficiently, he said. “Brands are getting smarter,” Lirtsman said. “And brands are willing to experiment.” Read More

e-Marketer

When Will the Internet of Things Become a Thing? Next Year 

Dec,03,2014

by:Staff

The internet of things (IoT) has been a topic of debate among technologists for years, but the term is only just making its way into the mainstream. In fact, a May 2014 survey conducted by Edelman Berland for GE found that 44% of business executives worldwide had never heard of the IoT. That will change in 2015, according to a new eMarketer report, “Key Digital Trends for 2015: What’s in Store—and Not in Store—for the Coming Year.”There’s little doubt the world is moving inexorably toward a more connected future, but the speed with which consumers and enterprises make the transition is still very much unclear. Read More

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