Featured Report:19 Ideas for Spending Less Time Blogging

This Week's Home/Small Business Online News
Media Post Marketing Daily
Marketers: Make Email Responsive, Scalable
June,29,2013
by+Aaron Baar
Email marketing has been around nearly as long as email itself, but with more people using their smartphones for more than voice communication, marketers may not be optimizing their campaigns for the mobile platforms.
According to digital communications company Yesmail Interactive, more than a third of emails are opened on a mobile device, but more than three-quarters of marketers have only a basic mobile strategy that does not adapt email campaigns. At the same time, half of consumers say mobile emails are difficult to read because they have to scroll too much (29% say the layouts of the emails are wrong for their mobile screens)
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Small Business Newz
Integrate SEO, Social Media & Content Marketing Into Your Business
June,25,2013
by:+Lee Odden
In today’s age of ubiquitous connectivity, many small businesses have implemented a variety of online marketing efforts to attract new customers and increase overall sales. Unfortunately, results can vary significantly because tools are only as good as the expertise of the person using them.
The lure of the “next big thing” can create online marketing inefficiencies when small business owners try to be a marketing “jack of all trades and master to none”.
For example, the rapid growth and adoption of the social web can be overwhelming for small business marketers. Consider these social network growth statistics:
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Upstart Business Journal
Anonymous founders of anonymous social network speak out
June,24,2013
By:+Michael del Castillo
The founders of the anonymous social network Duvamis take anonymity so seriously that last week when they launched the site, they refused to say a word. And for a company with such an interesting business model—following on news that social network providers like Facebook and Google were sharing data with the NSA—it seemed like kind of a loss. So I reached out to the founders one more time, and waited for a response
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Smart Brief on Social Media
Social Media Productivity – 19 Ideas for Spending Less Time Blogging
June,25,2013
by:+Mike Brown
Yes, blogging takes time, especially if you are publishing on a regular, frequent schedule. When other business and life pressures push for time, something has to give. One approach is to improve your social media productivity. Recently, I was trying to figure out ways to spend less time blogging to free up time for other work and creative activities.
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Featured Healthcare Program: Web Docs NetWork.com

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Featured Report: Grass-roots efforts aim to educate public on Affordable Care Act

This Week's Healthcare Online News
Mobi Health News
Most patients want their doctors to prescribe apps
July,01,2013
by+Jonah Comstock
A staggering 90 percent of chronic patients in the US would accept a mobile app prescription from their physician, as opposed to only 66 percent willing to accept a prescription of medication, according to a recent survey from health communications firm Digitas Health. Digitas presented preliminary research findings at a recent event in London, PMLiVE reports.
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iHealthBeat
Patients Turning to Crowd-Funding Websites for Medical Care Costs
July,02,2013
by:+Staff
Crowd-funding websites for patients' medical expenses are growing in popularity, and several medical institutions and associations are now joining the industry, Kaiser Health News/Washington Post reports.
How the Sites Work
Medical fundraising websites operate like online business fundraising sites, such as Kickstarter. Individuals can participate in fundraising on the sites by:
Setting up a Web page;
Including personal stories and a fundraising goal; and
Publicizing the page through social media sites.
Donations generally are accepted through PayPal or credit cards.
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Med City News
Reactions to employer mandate delay: What’s the implication for health insurance exchanges?
July,03,2013
By:+Stephanie Baum
The Obama Administration’s move to delay the employer mandate by a year until 2015 has led to a lot of speculation in the Twittersphere and blogosphere. With such a complex law with so many moving parts, there were always going to be changes, it was just a question of when and how much.
Does this signal the beginning of the end of employer-provided insurance? Will it mean more people turning to the health insurance exchanges, set to go live in October, sooner rather than later? How will these exchanges cope if many more people need to begin using them sooner rather than later, when they are still works in progress. Will delaying the political fallout of the employer mandate until after the 2014 midterm elections save more Congressional seats for Democrats?
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Modern Healthcare.com
Grass-roots efforts aim to educate public on Affordable Care Act
June,29,2013
by:+ Jessica Zigmond
Nearly a year to the day after the U.S. Supreme Court found the Patient Protection and Affordable Care Act constitutional, HHS Secretary Kathleen Sebelius launched her department's public awareness and outreach campaign and identified what she sees as its most daunting challenge ahead: Too many Americans still don't know enough about the Affordable Care Act and how it will affect them.
That's why the Obama administration is counting on consumer groups, community health centers, healthcare provider associations and other organizations to educate millions about the law and how to enroll in coverage.
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Featured Report: Walgreen, CVS expand further into retail health with clinics

This Week's Healthcare Online News
Modern Healthcare.com
New healthcare rights, thanks to DOMA ruling
June,26,2013
by+Joe Carlson
The U.S. Supreme Court's landmark ruling this morning striking down the 1996 Defense of Marriage Act is expected to have a major impact on health coverage and other benefits for legally married same-sex partners of federal employees and members of the military, as well as on tax treatment for private health coverage.
The law had barred the government from treating same-sex partners as married, raising the cost of healthcare for same-sex couples and denying them eligibility for federally guaranteed rights such as medical and family leave, and, in some cases, Medicare eligibility.
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Fierce Health Payer
Health savings account enrollment on the rise
June,28,2013
by:+Dina Overland
Enrollment in health savings accounts (HSA) has grown to roughly 15.5 million people--an increase of almost 15 percent from last year, according to a new census report from America's Health Insurance Plans.
What's more, AHIP found HSA enrollment has more than tripled in the last six years. The biggest membership increase--from 7.9 million in January 2012 to 9.6 million this January--occurred in the large group market, which has almost 70 percent of all HSA enrollment in 2013, up from 59 percent in 2012.
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Health Data Management
New Support for National Health Information Exchange
June,19,2013
By:+Joseph Goedert
In the fall of 2012, the work done by the federally funded Nationwide Health Information Network Exchange transitioned to a public-private initiative called eHealth Exchange.
Now, nine organizations or vendors are the founders of Healtheway, a not-for-profit organization that will operationally support eHealth Exchange. The founders are the American Medical Association, Epic Systems Corp., Informatics Corp. of America, Kaiser Permanente, MedVirginia, Mirth Corp., New York eHealth Collaborative, Orion Health and the Workgroup for Electronic Data Interchange.
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Modern Healthcare.com
Walgreen, CVS expand further into retail health with clinics
June,28,2013
by:+Ashok Selvam
Rival drugstore chains continued this week to expand their footprints in retail health with retail clinics. Walgreen Co. announced a new clinic adjacent to Johns Hopkins East Baltimore medical campus, while CVS Caremark Corp. announced a partnership with Parkridge Health System to run seven clinics near Chattanooga, Tenn. These moves are indicative of the continued push by retailers into healthcare, buoyed by the Patient Protection and Affordable Care Act.
CVS also announced the opening of two clinics in Pennsylvania's Lehigh Valley. Woonsocket, R.I.-based CVS plans to open 150 clinics this year. Deerfield, Ill.-based Walgreen operates clinics in 20 states, including the nation's capital.
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Feature Report: How to Be Successful Across All Social Platforms

This Week's Home/Small Business Online News
Social Media Examiner
Being Useful: New Marketing Techniques That Work
June,28,2013
by+ Michael Stelzner
Are you wondering how your business can be more useful? Do you provide youtility? To learn about youtility and a new way of thinking when it comes to marketing, I interview Jay Baer for this episode of the Social Media Marketing podcast.More About This Show Social Media Marketing Podcast w/ Michael Stelzner The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
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Convince and Convert
How to Be Successful Across All Social Platforms
June,28,2013
by:+Jay Baer
Brad Walters, Director of Social Media and Emerging Platforms for Lowe’s Home Improvement, joins the Social Pros Podcast this week to discuss starting the conversation rather than letting the customer start it, tailoring content and strategies to individual platforms, and delivering consistently helpful content across all social platforms.
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Score Small Business Blog
Time Online – Savvy Marketing or Waste?
June,27,2013
By:+Julie Poland
Why are you even considering becoming more active online? Sometimes the answer to the savvy marketing versus waste question is in the clarity of your goals for becoming more active in social media. And ultimately, the proof is in social media’s impact on the results in your company. The lure – more for your money, or no money at all
If you are like many small businesses, marketing is one of those investments for which the return on investment is sometimes difficult to quantify. And if you are hiring someone to help you, sometimes it’s difficult to know whether the outside resource that you are contemplating using is a good fit and worth the money.
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Social Media Examiner
How to Setup a Social Media Business Strategy
June,26,2013
by:+Heidi Cohen
Does your business have a social media strategy?
According to research conducted by Constant Contact, over 50% of small businesses need help with social media.While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals. With planning, your small business can use social media effectively.
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Featured Report: Survey Finds Young Adults Do Value Healthcare After All

This Week's Healthcare Online News
iHealthbeat
Federal Gov't, Private Groups Step Up Efforts To Boost Online Health Care Cost Transparency
June,12,2013
by+Staff
The federal government and private groups increasingly are making health care cost information available online. In an iHealthBeat Special Report by Rachel Dornhelm, experts discussed how such efforts are affecting health care costs
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Health Insurance Exchange
Survey Finds Young Adults Do Value Healthcare After All
June,24,2013
by:+Elliot M. Kass

Young adults may be willing to pay for healthcare after all, according to a new poll. The poll, conducted earlier this month by the Kaiser Family Foundation, surveyed 1,505 adults nationwide and found that a large majority of young people strongly believe that health insurance is important and worth the money.
As the Affordable Care Act takes effect and the new, state-based health exchanges prepare to launch later this year, the willingness of young people to purchase insurance as mandated by the ACA has been deemed crucial to the success of the health reform law Read More

Government Health IT
HIXs face 'biggest open-enrollment season' ever
June,24,2013
By:+Kaiser Health News
At the Silver State Health Insurance Exchange in Carson City, Nev., workers have been counting down the days until Oct. 1 on an office corkboard. Sunday is a big milestone --- 100 days to the deadline for opening the online marketplaces that are a linchpin of the federal health law known as Obamacare.
"We certainly will need every one of the days that we have left," said Jon Hager, executive director of the Nevada exchange. "But I am confident we will be ready to go."
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Physicians Practice
Three Additional Income Opportunities for Physicians
June,24,2013
by:+Melissa Young, MD
With the healthcare system in the state it's in and the current rate of reimbursements, some physicians need to consider ways to increase their income.
One common way is the addition of ancillary services to your practice. Some offices have in-house labs. We do hemoglobin A1C tests. Well, in our case, it is more a service we provide, and we make a buck or two. I certainly can't retire early from the income we make from that. But offices that have a more extensive lab can add a few dollars to the bottom line. Imaging studies can also be a source of additional income. Of course, that requires personnel trained to do the job, and may require certification
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Tel: 773-758-0007
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