This Week's Home/Small Business Online News
Media Post Marketing Daily
Marketers: Make Email Responsive, Scalable
June,29,2013
by+Aaron Baar
Email marketing has been around nearly as long as email itself, but with more people using their smartphones for more than voice communication, marketers may not be optimizing their campaigns for the mobile platforms.
According to digital communications company Yesmail Interactive, more than a third of emails are opened on a mobile device, but more than three-quarters of marketers have only a basic mobile strategy that does not adapt email campaigns. At the same time, half of consumers say mobile emails are difficult to read because they have to scroll too much (29% say the layouts of the emails are wrong for their mobile screens)
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Small Business Newz
Integrate SEO, Social Media & Content Marketing Into Your Business
June,25,2013
by:+Lee Odden
In today’s age of ubiquitous connectivity, many small businesses have implemented a variety of online marketing efforts to attract new customers and increase overall sales. Unfortunately, results can vary significantly because tools are only as good as the expertise of the person using them.
The lure of the “next big thing” can create online marketing inefficiencies when small business owners try to be a marketing “jack of all trades and master to none”.
For example, the rapid growth and adoption of the social web can be overwhelming for small business marketers. Consider these social network growth statistics:
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Upstart Business Journal
Anonymous founders of anonymous social network speak out
June,24,2013
By:+Michael del Castillo
The founders of the anonymous social network Duvamis take anonymity so seriously that last week when they launched the site, they refused to say a word. And for a company with such an interesting business model—following on news that social network providers like Facebook and Google were sharing data with the NSA—it seemed like kind of a loss. So I reached out to the founders one more time, and waited for a response
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Smart Brief on Social Media
Social Media Productivity – 19 Ideas for Spending Less Time Blogging
June,25,2013
by:+Mike Brown
Yes, blogging takes time, especially if you are publishing on a regular, frequent schedule. When other business and life pressures push for time, something has to give. One approach is to improve your social media productivity. Recently, I was trying to figure out ways to spend less time blogging to free up time for other work and creative activities.
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