Friday, January 17, 2014

Featured Report: The Reality of Social Media Marketing

This Week's Home/Small Business Online News

AT&T Small Business
Top Ten 2014 Small Business Trends
Jan,07,2014
by+ Susan Solovic

Every year at this time, I get out my crystal ball and try to predict the future — the future of small business, that is. While no one can accurately foresee what will happen in 2014, there are some clear trends in the small business market. Here is my take on the top 10 small business trends for 2014.
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Entrepreneur.com
Why You Should Let Customers Help Mold Your Company
Jan,16,2014
by:+MATTHEW TOREN

When you started your business, you had a vision for where it was headed and how you'd get there. Now that you're in the thick of it, make sure you're listening to your customers and what they want your company to look like.
To some, the thought of customers making a business -- especially a large business -- change in any significant way seems unlikely. Companies often pay lip service to the value of listening to customers, but only make meaningful changes to their business based on their own vision. Many companies are very reluctant to change -- short of an all-out customer protest. But some of the best known companies in the world have learned valuable lessons from allowing customers to have a say in how their business operates.
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Mobile Commerce Daily
Varick exec: Segment mobile tactics to different consumer groups
Jan,16,2014
by:+Rebecca Borison

NEW YORK—A Varick Media Management executive at Mobile FirstLook: Strategy 2014 said that marketers should move towards segmenting mobile tactics to target consumers who want push notifications with push notifications and consumers who want SMS with SMS.
During the “Holiday Recap: Analyzing Mobile Marketing and Mobile Commerce Over the Holidays” session, executives from Varick Media Management and McCann Truth Central took a look at the recent holiday season and pointed out what worked and what did not work.
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SocialMediolopis
The Reality of Social Media Marketing
Jan,15,2014
by:+David Amerland

Marketing is at its best when it’s perfectly aligned with the needs of its audience. In the years right up to the end of the last century the marketing bible followed Jerome reality of social media marketingMcCarthy’s 4Ps, where the path of any product or service from its point of origin to the consumer was determined by the mantra of Product, Place, Price and Promotion.
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Wednesday, January 15, 2014

Featured Report: Few African American parents share health info via texting

This Week's Healthcare Online News

Fierce Mobile Healthcare
Few African American parents share health info via texting
Jan,13,2013
by+Greg Slabodkin

Though mobile technology has the potential to bridge the digital divide and reduce health disparities among racial/ethnic groups, a new study published in the Journal of Medical Internet Research has found that African American parents are less likely to use mHealth for accessing or communicating health information.
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Modern Healthcare
AMA fears privacy loss as Medicare moves to reveal doc pay
Jan,14,2014
by:+Joe Carlson

The American Medical Association is warning that the Obama administration could violate physicians' privacy rights if it poorly implements its new policy for informing the public how much money Medicare pays to individual doctors. But other groups say the administration did not go far enough in making payment data broadly accessible.
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HealthdataManagement
Obamacare Customers Skew Older as Young Wait for Shakeout
Jan,14,2014
by:+Alex Wayne

(Bloomberg) — About 70% of Obamacare’s customers are 35 years of age or older, indicating that U.S. health care overhaul is initially attracting a less healthy population that may drive up insurance premiums.
The federal- and state-run insurance exchanges signed up 2.2 million people for private health plans in the three months ended Dec. 28, the U.S. Department of Health and Human Services said in a report released on January 13. About 24% were 18- to 34-year-olds, and about one-third were 55 or older.
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Government Health IT
Preparing for patient portals
Jan,10,2014
by:+Anthony Brino

In this podcast, two CIOs from pretty different provider organizations talk about their strategies setting up patient portals ahead of Meaningful Use Stage 2 — along with other digital and clinical challenges they’re facing.
Editor Bernie Monegain talks with Bill McQuaid, the CIO at Parkview Adventist Memorial Hospital, in Brunswick, Maine, about patient portal decisions the IT staff made with clinicians, and the story of becoming the 26th hospital to reach HIMSS Analytics stage 6.
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Monday, January 13, 2014

Featured Report: ATA seeks input on telemedicine best practices

This Week's Healthcare Online News

MobiHealthNews
CES: Mobile health has a lot of power, but it’s raw and new
Jan,10,2014
by+Neil Versel

One goal of mobile healthcare technology is to move care outside the walls of traditional settings such as hospitals and physician offices. The shift certainly has begun, but it is far from complete.
“Point of care is not everywhere right now,” said Dr. Joseph Kvedar, director of the Center for Connected Health at Partners HealthCare in Boston. He moderated a session called “Point-of-Care, Everywhere,” Wednesday at the Digital Health Summit at CES in Las Vegas.
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Modern Healthcare
Eliminating fee-for-service models would significantly reduce healthcare costs, report says
Jan,08,2014
by:+Paul Demko

The most significant way to drive down healthcare costs is by eliminating fee-for-service payment models, according to a report issued Wednesday (PDF) by the State Health Care Cost Containment Commission.
States must lead the way in coming up with creative, unique approaches to cutting costs, but moving towards a coordinated-care model should be a top priority for officials in every state, the panel concluded.
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Fierce HealthIT
ATA seeks input on telemedicine best practices
Jan,10,2014
by:+Susan D. Hall

The American Telemedicine Association is seeking comment through Feb. 8 on an update to its "Core Standards for Telemedicine Operations," a document which attempts to offer best practices for providers to ensure quality of service to patients, and to promote reasonable and informed patient and provider expectations.
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Med City News
Thousands waiting for Medicaid coverage stuck in limbo
Jan,06,2014
by:+Phil Galewitz

For years, Obama administration officials talked about how the health law’s online marketplaces would offer a seamless shopping experience for consumers looking for health coverage.
But that’s turned out to be an empty promise for many low-income people who went to healthcare.gov, the federal enrollment portal, and were deemed eligible for Medicaid or the Children’s Health Insurance Program (CHIP).
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Friday, January 10, 2014

Featured Report: 15 Do's and Don'ts of Social Media

This Week's Home/Small Business Online News

Mobile Marketing Watch
The Mobile Technologies Seniors Use More Than Teenagers
Jan,09,2014
by+Michael E.

Anyone under the impression that seniors remain largely resistant to using mobile tech is sadly mistaken. In fact, there are some mobile devices and high-tech solutions that seniors are far more inclined to use than teenagers and other young adults.
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SocialMediaopolis
15 Do's and Don'ts of Social Media
Jan,07,2014
by:+Stephanie Frasco

While there are no wrong ways to eat a Reese's, there are definitely some wrong ways to do social media. That said, whenever there are wrongs, there are always many rights to counteract them. As a small business, here are some things you need to avoid and some things you need to do to help you get on the right track of using social media effectively to help you increase traffic, leads and sales…
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Business news Daily
5 E-Commerce Trends to Look for in 2014
Jan,07,2014
by:+Nicole Fallon

As new online sales platforms and Web design tools continue to emerge, becoming an e-commerce entrepreneur is an increasingly attainable dream for many aspiring businessowners. While just about anyone can launch an online business, it takes a dedicated salesperson to actually succeed, and that means staying on top of current marketplace trends.
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The Guardian
Choose your weapon: SEO or social media?
Jan,05,2014
by:+Tim Anderson

Digital marketing is critical to the success of most businesses, but what is the best way to spend limited resources? And why is Google+ worth exploring?
For today's connected consumer or business, a Google search or an Amazon user review is just a tap or a click away, and digital channels like these play an ever-increasing role in purchasing decisions. What is the best way for brands to drive web traffic and, ultimately, sales in this new digital landscape?
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