This Week's Home/Small Business Online News
AT&T Small Business
Top Ten 2014 Small Business Trends
Jan,07,2014
by+ Susan Solovic
Every year at this time, I get out my crystal ball and try to predict the future — the future of small business, that is. While no one can accurately foresee what will happen in 2014, there are some clear trends in the small business market. Here is my take on the top 10 small business trends for 2014.
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Entrepreneur.com
Why You Should Let Customers Help Mold Your Company
Jan,16,2014
by:+MATTHEW TOREN
When you started your business, you had a vision for where it was headed and how you'd get there. Now that you're in the thick of it, make sure you're listening to your customers and what they want your company to look like.
To some, the thought of customers making a business -- especially a large business -- change in any significant way seems unlikely. Companies often pay lip service to the value of listening to customers, but only make meaningful changes to their business based on their own vision. Many companies are very reluctant to change -- short of an all-out customer protest. But some of the best known companies in the world have learned valuable lessons from allowing customers to have a say in how their business operates.
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Mobile Commerce Daily
Varick exec: Segment mobile tactics to different consumer groups
Jan,16,2014
by:+Rebecca Borison
NEW YORK—A Varick Media Management executive at Mobile FirstLook: Strategy 2014 said that marketers should move towards segmenting mobile tactics to target consumers who want push notifications with push notifications and consumers who want SMS with SMS.
During the “Holiday Recap: Analyzing Mobile Marketing and Mobile Commerce Over the Holidays” session, executives from Varick Media Management and McCann Truth Central took a look at the recent holiday season and pointed out what worked and what did not work.
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SocialMediolopis
The Reality of Social Media Marketing
Jan,15,2014
by:+David Amerland
Marketing is at its best when it’s perfectly aligned with the needs of its audience. In the years right up to the end of the last century the marketing bible followed Jerome reality of social media marketingMcCarthy’s 4Ps, where the path of any product or service from its point of origin to the consumer was determined by the mantra of Product, Place, Price and Promotion.
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