Featured Report: 25 Outreach Tools That Can Take Your Business To New Heights

This Week's Home/Small Business Online News

Small Business Newz
25 Outreach Tools That Can Take Your Business To New Heights
Jan,21,2014
by+Helen Nesterenko
Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Sorry, but it doesn’t. Check out these 25 awesome outreach tools for your smash business strategy. We’re living in an era of content saturation. Over 2 million blog posts are published each day. Research by Technorati has found that digital influencers are quickly outpacing traditional media in terms of ability to win consumer trust. The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Perhaps most notable is the fact that blogs fall just behind retail websites in likelihood to influence purchase decisions.
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Venture Beat Mobile
65% of all email gets opened first on a mobile device — and that’s great news for marketers
Jan,22,2014
by:+J. O'Dell
While composing email on mobile phones is still a tricky mire of text prediction and flawed virtual keyboards, email reading is quickly shifting away from the desktop. According to data from the US Consumer Device Preference Report: Q4 2013 from Movable Ink, way more than half of all email — a full 65 percent — is now being accessed via mobile devices in the U.S. That’s up relatively steeply from just 61 percent for the third quarter of 2013.
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Duct Tape Marketing
Using Visual Media to Boost Your Marketing
Jan,23,2014
by:+ Clayton Wood
Visual media is emerging as a very important and powerful tool in online marketing. A survey released recently shows the presence of images as one of the deciding factors for clicking on search results. According to the survey done by Search Engine Land and SurveyMonkey, it is the fourth most important deciding factor, coming in after brand name, promos and discounts offered, and free delivery. This, along with the growing popularity of image and video-sharing social networks among users, presents a ripe opportunity for marketing in a way that entices multiple senses of your target audience.
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Mobile Marketing Watch
Infographic: Your Twitter Marketing Cheat Sheet
Jan,23,2014
by:+Michael E.
Is Twitter missing as a core component of your digital marketing strategy? For some, Twitter is critically important as a marketing tool. For others, it’s a nice but nonessential tool. Understanding which it should be for you involves first evaluating what Twitter can do for your enterprise.
To get there, one must make a comprehensive assessment of Twitter’s strengths and weaknesses. To assist in that effort, JamesTNoble has produced a new infographic that puts on the table everything you need to know about Twitter as a tool for digital marketing.
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