Monday, August 12, 2013

Featured Report:Insurers increase their Twitter presence to manage image


This Week's Healthcare Online News
iHealthBeat
CMS Seeks Public Comments on Disclosure of Physician Payments
Aug,09,2013
by+Staff

This week, CMS issued a request for public comment, asking for feedback on how the agency should shape its policies for disclosing individual physician payment data. The notice comes after a judge in May lifted a 33-year-old injunction that barred the government from giving the public access to a Medicare payment database. HealthLeaders Media.
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Fierce Health Payer
Insurers increase their Twitter presence to manage image
Aug,09,2013
by:+ Dina Overland

As consumers take more frequently to social media, particularly Twitter, insurers are adjusting their customer service approach to include a greater social media presence, hoping to market products and communicate with consumers, reported Kaiser Health News.
Maintaining a strong social media presence also lets insurers proactively manage their brand and image while taking quick action to remedy any complaints aired publicly. Aetna's own CEO, Mark Bertolini, responded directly to one member's public complaints that the insurer wouldn't fully cover his cancer treatments. Just one day after Arijit Guha posted on Twitter, Bertolini used his personal Twitter account to ensure him that Aetna would pay the cancer bills, FierceHealthPayer previously reported.
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Med City News
Readmission penalty rates for hospitals on the rise
Aug,10,2013
By:+Skinner, Curtis

Nearly all of the region's hospitals will again see penalties to their vital Medicare payments come October, due to having too many patients return within 30 days, new federal data show.
Forty-one of 43 hospitals across the region will see cuts of up to 1.25 percent of their Medicare payments, as penalties are applied for performance between July 2009 and June 2012, federal data analyzed by Kaiser Health News revealed.
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Modern Healthcare
The new normal? Shift to outpatient care, payer pressure hit hospitals
Aug,10,2013
by:+Beth Kutscher and Melanie Evans

Three years ago, Henry Ford Health System began to overhaul how its doctors and nurses care for patients outside the Detroit-based system's six hospitals. Now it must face the economic strains of its own success, as fewer patients turn up to fill hospital beds.
Since January, the number of patients admitted to Henry Ford hospitals has declined 6%, compared with a 2.5% inpatient decline overall in Southeast Michigan; Medicare patients who returned to the hospital within 30 days after discharge fell 19% during the same period. A boom in births has offset fewer patients who need cardiac, pulmonary or kidney care—but only partially.
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