Featured Report: Enroll America kicking off its ACA push, but hospitals and insurers have their own campaigns

This Week's Healthcare Online News
Fierce Mobile Healthcare
Health insurance companies are critical to mHealth adoption
June,18,2013
by:+Greg Slabodkin
The potential benefits of mobile healthcare from the perspective of patients, physicians, and providers is often touted. Perhaps less amplified is the payers' financial interest in minimizing their risk by actively promoting the health of their policyholders. In fact, insurers are among the healthcare industry's most important stakeholders in keeping members healthy. The goal is to improve people's overall health through behavioral change.
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ModernHealthcare.com
Enroll America kicking off its ACA push, but hospitals and insurers have their own campaigns
June,18,2013
by:+Jessica Zigmond and Rachel Landen
Hospitals and health insurers that will benefit from the new paying customers generated by next year's expansion of insurance coverage under the health reform law have moved quietly on their own to promote consumers' new options.
The moves come after HHS Secretary Kathleen Sebelius came under fire from Republicans in Congress, who have questioned whether she solicited firms and institutions regulated by her department to contribute money to Enroll America, the privately organized not-for-profit that is working to build public awareness about the new law. Congress has not appropriated funds to educate the uninsured about their coverage options under the new law, which will be offered to the public starting Oct. 1 when open enrollment begins for the insurance exchanges.
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Fierce Health IT
Telemedicine patients more likely urban, educated
June,18,2013
by:+Susan D. Hall
Urbanites are twice as likely as those in rural areas to take part in telemedicine, though participation rates for both remain low, according to a report on broadband use released by the National Telecommunications and Information Administration.
Based on data from 53,000 households collected by the Census Bureau in July 2011, the report found 8 percent of urban Internet users took part in telemedicine initiatives, compared with 4 percent in rural areas. That stands in contrast to telemedicine's common selling point that it can more effectively and conveniently provide services to people in remote locations.
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Med City News
Healthcare leaders to Senate finance committee: “Transparency can only go so far”
June,18,2013
by:+Deanna Pogorelc
“CMS is sitting on so much data; it’s a goldmine,” said Giovanni Colella, CEO and co-founder of Castlight Health, before the U.S. Senate Committee on Finance on Tuesday. “Making that data accessible will help everyone better understand quality of care and cost of care.”
But data alone won’t drive down healthcare costs. Colella joined TIME contributing editor Steven Brill and two other healthcare transparency leaders in testifying before the committee on high prices and low transparency in healthcare.
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Featured Report: Strong evidence that hospital CEOs’ bonuses are standing in the way of healthcare

This Week's Healthcare Online News

Med City News
Strong evidence that hospital CEOs’ bonuses are standing in the way of healthcare
June,17,2013 by+Jay Hancock
Like hospital leaders everywhere, the people running Valley Medical Center in Renton, Wash., talk frequently about the need to control soaring medical costs.
"We are working to reduce the overall cost of health care and to transform health care delivery," Lisa Jensen, chairwoman of the hospital's board of trustees, said last year.
Experts believe that's a good prescription for the entire U.S. health industry, which costs the economy far more than systems in other developed countries, delivers mediocre results and is widely seen as unsustainable at its current growth rate.
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Search Health IT

SearchHealthIT original infographic: Federal health IT activity
June,14,2013 by:+Emily Huizenga
From electronic health records (EHRs), health information exchange, ICD-10 conversion, meaningful use mandates to data privacy and security regulations, healthcare organizations are slowly, but surely, making headway in implementing many different initiatives. The opening months of 2013 saw the federal government offer providers a number of resources to ease the strain of new technology and workflow adoption, as well as implementing legislative measures to keep IT leaders accountable to policy
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Fierce Health IT

State-level data governance efforts 'shaky at best'
June,13,2013 By:+Dan Bowman
State level governance efforts for storing and exchanging citizen data--including health information--are "shaky at best," according to Chad Grant, a senior policy analyst with the National Association of State Chief Information Officers.
Grant (pictured), who spoke at the Government Health IT Conference & Exhibition in Washington, D.C., on Wednesday, was touting the results of a collaborative study published this week by NASCIO and HIMSS on the health IT landscape in the states. Overall, 80 percent of responding state CIOs said they had no data governance structure in place at all.
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ModernHealtcare.com

Study details patients' financial burden from unexpected out-of-network costs
June,14,2013 by:+Beth Kutscher
Patients shoulder a significant financial impact when they unwittingly go out of network for care—which can happen during inpatient stays when they discover that not every member of their medical team takes their insurance.
As the CMS releases more data about what hospitals charge for common procedures—and hospital retort that the charges are only list prices—a new study attempts to answer the question of what patients actually pay.
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Featured Report: Yet Another Reason to Embrace Mobile Marketing

This Week's Home/Small Business Online News

Small Business Newz
Solving the Most Frustrating Part of Marketing
June,13,2013 by+John Jantsch
I’ve spent the better part of the last 10 years telling any small business owner that would listen that marketing isn’t really that complicated.
What’s complicated and frustrating about marketing perhaps is how small business owners and those that work in the field of marketing think about it.
The Marketing Hourglass Marketing is just a system and, operated as such, it isn’t any different from many of the other systems needed to run a business. A system creates control, a system guides priorities, a system creates process, a system generates accountability and a way to measure and win the game.
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Entrepreneur.com
4 Ways to Turn Online Relationships Into Valuable Business Contacts
June,11,2013
by:+Lewis Howes
It can be easy to become "friends" or "connected" with someone in a digital world, but it requires thought and strategy to convert social media connections into rewarding business relationships. As a business owner, what's the sense in having droves of followers and connections if you aren't able to turn them into paying customers? Here are five steps to turning your online relationships into real world success:
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Mobile Marketing Watch

Yet Another Reason to Embrace Mobile Marketing
June,12,2013 By:+Michael
While the rate of engagement with mobile ads grows stronger with each passing year, online display ads are having an opposite experience, according to a new report from comScore.
The latest data shows that 54% of online display ads shown in thousands of campaigns measured by comScore between May 2012 and February of 2013 “weren’t seen by anyone.”
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Intuit Small Business Blog

How to Accelerate Cash Inflows and Delay Outflows
June,10,2013 by:+Robert Moskowitz
With lesser reserves and fewer financial alternatives than corporate competitors, small businesses should prepare for the kinds of fluctuations in revenue that could prompt cash crises.
It’s wise to put together a set of policies that can help you cope with any cash shortages and keep your company afloat long enough for sales and profits to ramp back up.
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Featured Reports: Jiff wants to do for employer wellness programs what WordPress did for blogs

This Week's Healthcare Online News
Fierce Mobile Healthcare
mHealth could save Europe billions in health costs

June,10,2013 by+Greg Slabodkin
Over the next four years, the European Union could realize cost savings of almost 100 billion euros and add 93 billion euros in gross domestic product by embracing mobile health solutions, based on results from a GSMA report.
An executive summary of the report, commissioned by the GSMA and written by PricewaterhouseCoopers, states that mHealth can limit the healthcare and economic burden by making chronic care more effective and healthcare resources more efficient. According to the report, mHealth in Europe could reduce care costs for chronic conditions by 30 to 35 percent through improved treatment compliance and remote patient monitoring. In addition, by using mHealth, the report asserts that 185 million patients across the EU can be treated more effectively, preventing 589,000 incidences of chronic diseases.
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Healthcare Insurance Exchange
Congress Frets About Navigators Veering Off Course

June,07,2013 by:+Bruce Shutan
In a recent congressional hearing, several Republican lawmakers questioned the role of so-called navigators and assisters who are expected to help educate and enroll millions of uninsured Americans in public health insurance exchanges.
The House Committee on Government Oversight and Reform featured a spirited discussion about the qualifications of these individuals. For example, Rep. James Lankford (R-OK), chair of the Subcommittee on Energy Policy, Health care, and Entitlements, wondered whether the U.S. Department of Health and Human Services (HHS) “mandated criteria” for navigator program applicants.
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Med City News
Jiff wants to do for employer wellness programs what WordPress did for blogs

June,11,2913 By:+Stephanie Baum
Although workplace wellness companies are estimated to be a $6 billion industry in the U.S., there has been some disappointing news that they are not well subscribed by employees and can produce lackluster results. But Jiff, a health IT startup, is seeking to change that. It has a platform that helps employers and health plans digitize and scale up their wellness programs to speed up adoption and increase participation. It’s also working with Towers Watson (NYSE:TW) to test and market an employer wellness program, according to a company statement.
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Search Health IT

Pediatric care benefiting from the advantages of telemedicine
June,11,2013 by:+Emily Huizenga
As they move out of pilot initiatives and into implementations, telemedicine projects are taking a star role in pediatric care models across the country, a seemingly natural fit for extending the reach of scarce subspecialists beyond the four walls of their offices.
Telemedicine care works the same -- mostly -- for pediatric patients as it does for adults -- save for a slightly different approach to "looking into a little kid's ears" as opposed to a grown-up's, said Dr. Neil Herendeen, associate professor in the University of Rochester's department of pediatrics.
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Featured Report Todd Park: Patient engagement will 'vastly' improve healthcare

This Week's Healthcare Online News
Med City News
A pediatrician explains how to make patient engagement a partnership not a dictatorship
June,05,2013
by+Stephanie Baum
Many of the patient engagement discussions I hear tend to be focused on how to get patients to do what they’re told and how to get physicians to listen to their patients. So it was great to hear pediatrician Dr. Ivor Horn from Children’s National Medical Center bridge the gap in a panel discussion at the ENGAGE conference by talking about how she views engagement as a partnership.
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Health Data Management
Making Sense of Medicare’s Hospital Charge Data
June,05,2013
by:+Joseph Goedert
The Centers for Medicare and Medicaid Services this spring released for public use huge batches of Medicare hospital inpatient and outpatient cost data to help consumers better compare hospital prices. Now comes a new effort to make the data more usable.
The Robert Wood Johnson Foundation is sponsoring a $120,000 challenge to software developers to improve consumer understanding and use of all that data that shows a wide range of prices across more than 3,000 hospitals for 100 common inpatient procedures.
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Fierce Health IT
Todd Park: Patient engagement will 'vastly' improve healthcare
June,07,2013
By:+Dan Bowman
Addressing a packed room at the Health Privacy Summit in Washington, D.C., this week, U.S. Chief Technology Officer Todd Park emphasized the importance of federal efforts to engage patients in their own healthcare.
"We're in the middle of a huge cultural shift to get patients access to their records," Park said. "Patient engagement--to quote Leonard Kish--may be the blockbuster drug of the 21st Century. This will vastly improve our healthcare system."
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Med City News
Mayo doc: Stop blaming patients. Healthcare industry’s take on non-compliance is all wrong
June,05,2013
by:+Deanna Pogorelc
Dr. Victor Montori used this image to illustrate what he, as a physician, sees as the biggest problem in healthcare.
It depicts a tactic that coal miners used to use to detect when dangerous gases were present in the air. When a canary sent into the mine stopped singing, they knew toxic gases had leaked into the mine.
In this Mayo Clinic doctor’s mind, patients are the canaries, and when they stop singing – or in this case, when they stop complying with what their doctors have recommended or stop going to the doctor to begin with — the healthcare system has become toxic.
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