Featured Report: 4 Tips for Improving Your Small Business Website

This Week's Home/Small Business Online News
Inc. Magazine
Why Social Media Isn't the Problem. You Are
May,28,2013
by+Carrie Kerpen
I recently came across this post about flash sale sites and their "social media problem." The article mentions the high level (44 percent) of negative sentiment on the flash sale social media footprint. The "fans" of these sites complain about shipping, forced log-ins, customer service, and product selection, among other things. But by labeling this as a "social media problem," the focus moves away from the real issue: the flash sales business model.
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Social Media Examiner
How to Track Your Facebook Ad Conversions
May,30,2013
by:+Jon Loomer
Do you know how to measure your return on investment (ROI) on Facebook ads? Do you know how to tell if your Facebook ad is accomplishing your objective? In this article, I’ll cover what Facebook conversion tracking and offsite pixels are, why they matter and how to start tracking the conversions of your Facebook ads
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Business News Daily
4 Tips for Improving Your Small Business Website
May,24,2013
By:+Chad Brooks
In today's digital world, having an online presence is critical to small businesses’ success. Although great design and colors are essential, it takes a little more finesse to really grab the consumer's attention.
Rebecca Swift, head of creative planning for iStockphoto — an online source for stock images, media and design elements — believes the visual language used on a website must represent the company's values and connect with its customers.
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Small Business Trends

Are Your B2B Proposals Working For You?
May,23,2013
by:+Jennifer Shaheen
There are people who will tell you that you should never, ever write business proposals. Proposals take a lot of time, the argument goes. There’s a lot of work involved. The very act of putting together strong business proposals draws heavily on your expertise and insight. You’re making an investment when you create a proposal – and if the client doesn’t close the deal with you, it’s an investment that returns nothing.
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Featured Healthcare Program: Web Docs NetWork.com

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Featured Report: On a quest for price transparency, drop confidentiality clauses

This Week's Healthcare Online News
Government Health IT
How social network analytics can combat fraud
May,28,2013
by+Clint Fuhrman
Government health care fraud is big business. According to the federal website, PaymentAccuracy, the government distributed nearly $65 billion in improper health care-related payments, and government agencies have been hard at work trying to put a stop to it — but with limited results.
Even though $1.7 billion was spent to combat fraud, waste and abuse in 2010, less than 10 percent of fraudulent dollars were recovered. This shouldn’t be surprising. Once the money is out the door and in the hands of criminals, it’s almost impossible to get back.
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Fierce Health Payer
On a quest for price transparency, drop confidentiality clauses
May,24,2013
by:+Dina Overland
There's a growing trend in the healthcare industry--disclosing costs for services. In any other industry, that's a no-brainer necessity for a consumer to make an informed decision about what to purchase. But when it comes to health insurance, consumers often must determine whether to undergo a test, procedure or exam without knowing those services' accompanying price tags.
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Med City News
Doctor/patient communication: Who’s doing the talking?
May,27,2013
By:+ANDREW M. SEAMAN,
NEW YORK (Reuters Health) - There's room - and need - for improvement in the discussions between doctor and patient that go into medical decision-making, according to research out on Monday.
In four studies and a commentary published in JAMA Internal Medicine, the authors look at various aspects of doctors' dialogue with patients about prognoses, options and treatment preferences and find little consistency.
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Modern Healthcare.com
Shared decision-making may spur higher costs, longer hospital stays: researchers
May,27,2013
by:+Maureen McKinney
Engaging patients in their care is often touted as a surefire way to control costs and reduce utilization of services, but new research calls that assumption into question.
Armed with eight years of survey data from more than 20,000 patients, researchers from the University of Chicago argue that shared decisionmaking may actually result in increased inpatient spending and longer lengths of stay.
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Featured Report: PatientsLikeMe Platform Aims To Assess Patient Outcome Measurements

This Week's Healthcare Online News
iHealthBeat
PatientsLikeMe Platform Aims To Assess Patient Outcome Measurements
May,23,2013
by+ Staff
PatientsLikeMe, a social networking website, has announced that it is piloting a medical research platform that aims to assess new ways of measuring patient outcomes, InformationWeek reports.
About PatientsLikeMe
The social media site allows patients to share health information with one another. It currently has more than 200,000 members. The site uses online questionnaires and has a database that includes information on symptoms and treatments for about 1,500 conditions.
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Fierce Health IT
For accurate heart attack detection, linked EHRs are key
May,24,2013
by:+Ashley Gold
Failure to use patients' linked electronic health records may lead to biased estimates of heart attack incidence and outcome, a new study published in the British Medical Journal finds.
In the study, 21,482 patients with acute mycocardial infarction were identified in four linked EHRs. The researchers found that the crude incidence of acute myocardial infarction was underestimated by 25-50 percent when one source was used rather than three
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Modern Healthcare.com
States delaying, dropping controversial dual-eligible pilot program
May,23,2013
By:+Rich Daly
More than half of the states that applied to participate in a controversial CMS pilot for dual-eligible beneficiaries have either dropped out or delayed implementation of their programs, according to health policy experts.
Among the 26 states that applied to participate in the CMS Financial Alignment Initiative, which stems from the Patient Protection and Affordable Care Act, six have dropped out or opted for different “customized” plans and nine have delayed their start dates
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Fierce Health IT
Content on health websites often too complex for patients
May,23,2013
by:+Ashley Gold
If you feel like you're lost in a sea of jargon when navigating healthcare-related websites, you're not alone. A new research letter published in JAMA Internal Medicine assesses readability of patient education resources found online, determining that such materials often are too complex for their intended audience
For the research, resources from 16 medical specialties were examined with software called Readability Studio, where readability was assessed using different formulas and indexes. All assessments showed that materials were too complex for the sixth-grade reading level; the average American adult reads at approximately a seventh- to eighth-grade level, according to the authors.
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Featured Report: 3 Benefits of a Social Media Following

This Week's Home/Small Business Online News
Intuit Small Business Blog
How to Make an Impact With Your LinkedIn Company Page
May,22,2013
by+ Michael Ansaldo
Need another reason to use LinkedIn company pages to promote your business? Here you go: A recent LinkedIn study found that half of its members are more likely to purchase from a business that they engage with on the site.
Company pages offer a wealth of free and premium tools to help businesses market themselves to potential employees, customers, and partners. Here are five tips for getting the most out of these features — and making an impact with your page.
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Business2Comunity
3 Benefits of a Social Media Following
May,21,2013
by:+Marv Dumon
According to a recent study, 34 percent of business owners say they have no desire to use social media in the future. However, they’re missing an important opportunity to connect with people and tell them what makes their businesses unique, differentiated, and special. Through social sites, businesses can let prospects know why they care about their customers.
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Washington Post Small Business
Small business advice: How to land (and rock) meetings with potential big business partners
May,20,2013
By:+ Kelli Richards
Small business owners are often focused on adding customers, providing better service, and improving their products — all in an effort to grow. But sometimes, growth is less about expanding internally and more about forming connections with big business partners.
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INC
3 Reasons Most Presentations Fail
May,15,2013
by:+ Geoffrey James
When sales presentations and pitches fail, it's almost always because the presenter made one of these three basic (and fortunately correctable) mistakes, according to Dean Schantz, CEO of DNA Field Branding:
1. Presenting Too Much Information
Presenting features and functions is like describing plastics used to make a telephone, rather than what that phone can mean to your life. What your solution IS and DOES has much less emotional impact than what it MEANS to them. Do this instead:
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