Featured Report: Want the young and invincible to buy into Obamacare? Answer these 3 questions

This Week's Healthcare Online News
Fierce Mobile Healthcare
Mobile apps largely used by docs for work
July,24,2013
by+Greg Slabodkin
Mobile apps are being used by 24 percent of doctors, making them the top digital/social media channel used for work purposes, according to a new survey of more than 300 practicing physicians by Wolters Kluwer Health.
Eight in 10 physicians use smartphones in their daily practice and six in 10 use tablets. More than half (55 percent) use both smartphones and tablets in their daily practice. The top use of smartphones is for accessing drug information while tablets are used most to access medical research.
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Med City News
Want the young and invincible to buy into Obamacare? Answer these 3 questions
July,30,2013
by:+Deanna Pogorelc
With enrollment for health insurance exchanges growing near, young Americans are about to get an earful.
The Obama administration expects that some 2.7 million healthy adults under 35 will need to enroll in insurance exchanges to make the premium prices work for everyone. To make that happen, it’s kicked off a reportedly $700 million educational campaign to recruit young people to the exchanges.
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Modern Healthcare.com
On the warpath against wellness
July,27,2013
By:+Staff
Despite the growing debate over the value of corporate wellness programs, major employers continue to invest time and money in setting them up. A recent RAND Corp. study showed that while they may generate savings in the long run, there was little evidence to suggest most wellness programs have an immediate impact.Some employers are beginning to ask questions about their value. Intel recently moved to a narrow network health insurance plan after admitting its wellness program had failed to constrain costs.
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Fierce Health IT
5 reasons telehealth will be a big part of the ACA rollout
July,30,2013
by:+
Telehealth will be a vital cog in the rollout of the Affordable Care Act, according to a panel of experts speaking at an Alliance for Health Reform event held last Friday in Washington, D.C. The panel outlined several reasons for telehealth's growing importance, including:
Its ability to create a more "level playing field" for rural providers
The potential for lower care costs
Shrinking barriers to implementation
Its impact on rural pharmacies
Its ability to extend care
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Featured Report: Tool Lets Employers Calculate Their Cost for Hospital Errors

This Week's Healthcare Online News
Healthcare Info Security
Telemedicine: Protecting Patient Privacy
July,30,2013
by+Marianne Kolbasuk McGee
Mobile clinics using telemedicine to deliver care to children face the same security challenges as those facing other healthcare delivery settings, says Jeb Weisman, CIO of the Children's Health Fund.
The non-profit provider of pediatric health services to the medically underserved recently launched a national initiative with the Verizon Foundation to deliver telehealth services via mobile clinics. The clinics are equipped with 4G broadband connectivity and upgraded telemedicine equipment.
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Health Insurance Exchange
CVS Pharmacies To Promote Health Insurance Exchanges
July,30,2013
by:+ Elliot M. Kass
CVS Caremark, owner of the largest pharmacy chain in the U.S., is about to throw its weight behind Obamacare by helping to enroll people in the nation’s new health care exchanges, which are expected to be open for enrollment October 1.
Last week, CVS officials announced that they plan to use pharmacies at their 7,400 North American stores to help the uninsured learn about new coverage options — especially the subsidized insurance coverage available to low-income people on state-based insurance exchanges.
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Health Data Management
Tool Lets Employers Calculate Their Cost for Hospital Errors
July,29,2013
By:+Joseph Goedert
The Leapfrog Group, a coalition of employers seeking improved quality of care at lower prices, has introduced software to enable health care purchasers to see how much they spend unnecessarily because of medical errors in hospitals.
Also available with the Hidden Surcharge Calculator is a white paper from Leapfrog. The organization estimates that a patient admitted to a hospital with a safety grade of “C” or lower generates $7,780 in hidden surcharges because of errors.
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iHealthBeat
State Medical Boards, HHS To Tackle Telemedicine, Licensing Rules
July,29,2013
by:+Staff
The Federation of State Medical Boards and HHS' Health Resources and Services Administration are collaborating to clarify regulations related to telemedicine and the mobility of physician licenses, Modern Physician reports.
The groups are working together to update the administration's license portability guidelines and to develop strategies aimed at protecting patients accessing telemedicine services, while not impeding the multistate practice of medicine.
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Featured Report: 7 Powerful ways to get blog posts shared on social media

This Week's Home/Small Business Online News
Smart Blog on Social Media
What 4 years of editing SmartBrief on Social Media taught me about social media marketing
July,26,2013
by+Jesse Stanchak
Today is my last day at SmartBrief. I’ve been editing this blog, along with the SmartBrief on Social Media newsletter, since the summer of 2009. During that time, I’ve read countless news articles, reports, case studies and opinion pieces about every major development along social media’s path from business oddity to business essential. I’ve also spent a lot of time talking to readers, both online and off, about their successes and challenges in putting social tools to work. I won’t pretend I know everything there is to know about social media marketing. Anyone who says they do is not to be trusted, especially if they have a goofy job title.
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http://smartblogs.com/social-media/2013/07/26/what-4-years-of-editing-smartbrief-on-social-media-taught-me-about-social-media-marketing/

Social Media Examiner
New Facebook Features: What Marketers Need to Know
July,26,2013
by:+Michael Stelzner
Are you using Facebook for your business? Are you wondering how Facebook’s newest features can help your business? To learn about what these new Facebook features mean for marketers, I interview Mari Smith for this episode of the Social Media Marketing podcast.
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Convince and Convert
How to Utilize Social to Manage Customer Expectations
July,25, 2013
by:+Jay Baer
Tony Clark, Digital Communications Manager for Cedar Point Amusement Park, joins the Social Pros Podcast this week to discuss handling many followers and creating content with a small team, dealing with thousands of guests armed with mobile devices at all times, and using social to manage expectations for visitors. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
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Razor Social
7 Powerful ways to get blog posts shared on social media
July,25, 2013
by:+Ian Cleary
More Sharing means more traffic to your site.Do you want to increase the number of shares on your site? Do you want to encourage sharing from a mobile device? We reviewed our site and took a look at what other people are doing to increase sharing.
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Featured Report: Funny or Die plans to find the humor in Obamacare to reach young, healthy Americans

This Week's Healthcare Online News
Health Data Management
Giving Patients a Role in Data Exchange
July,10,2013
by+ Joseph Goedert
The pilot, being done under the umbrella of the Office of the National Coordinator for Health Information Technology, is designed to add transparency to the process of exchanging patient data. Providers have repositories within their electronic health records systems that can include signed patient consent directives for the use of their information, and the directives can be reviewed to determine what information to send. But these are closed information systems and patients usually do not know who has requested their information, what was sent and what was seen.
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Fierce Health IT
Study: Research methods for home telemonitoring lack quality
July,24,2013
by:+Susan B. Hall
Despite the promise of remote patient monitoring to cut healthcare costs and improve patient care, the research methods behind those claims are called into question in a study published in the Journal of Medical Internet Research this week.
The researchers looked at systematic reviews and meta-analyses of home telemonitoring of patients with chronic conditions between 1966 and 2012. They focused on 24 reviews, nine of which were meta-analyses. Most such studies over the years deal with remote monitoring for patients with chronic heart failure, but in recent years, monitoring has grown more prevalent for other conditions, as well, such as diabetes, hypertension and asthma
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Med City News
Funny or Die plans to find the humor in Obamacare to reach young, healthy Americans
July,23,2013
By:+Rampton, Roberta
WASHINGTON (Reuters) - What's so funny about President Barack Obama's healthcare reform law? A website known for viral comedy videos popular with Americans under 30 - Funny or Die - has a few ideas and is enlisting celebrities to make something that catches the attention of a key demographic the White House needs to sign up for Obamacare.
"I think you can kind of have fun with some of the misinformation that's out there," said Mike Farah, president of production for Funny or Die.
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Physicians Practice
What May be to Blame When Medical Practice Staff Lacks Initiative
July,24,2013
by:+Carol Stryker
Physicians often complain that staff shows no initiative and is operationally passive: "They won't do anything without specific instructions, every time." Office productivity and morale benefit from understanding a likely cause of this behavior that many physicians encounter.
Learned helplessness occurs when a person repeatedly encounters a negative event he can neither influence nor avoid. He will eventually learn that he is powerless in the situation and stop wasting energy trying to avoid the discomfort. Passivity is the conditioned response.
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Featured Report: HCSC's 'social marketing marathon' educates consumers about exchanges

This Week's Healthcare Online News
iHealthbeat
Remote Patient Monitoring To Save $36B Worldwide, Report Predicts
July,22,2013
by+Staff
Remote patient monitoring will save $36 billion globally by 2018, according to a report by Juniper Research, MobiHealthNews reports.
Report Details
According to the report, North America will account for slightly more than three-quarters of the savings, with Western Europe realizing the second largest amount of savings from remote patient monitoring (Comstock, MobiHealthNews, 7/17).
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Fierce Health IT
Social media, web queries not ready as disease surveillance tools
Jult,22,2013
by:+Ashley Gold
A new study in the Journal of Medical Internet Research chronicles the evolution of using social media/Internet queries for disease surveillance, finding that "while their accuracy, speed, and cost compare favorably with existing surveillance systems, the primary challenge is to refine the data signal by reducing surrounding noise." The study calls for further developments in digital disease surveillance, which will have the potential to improve "sensitivity and specificity."
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Fierce Health Payer
HCSC's 'social marketing marathon' educates consumers about exchanges
July,21,2013
By:+Dina Overland
Health Care Services Corporation (HCSC) is taking matters into its own hands. Deciding not to rely on federal or state governments to inform and educate the public about the health insurance exchanges, it launched its own advertising campaign particularly aimed at the uninsured population in the four states where it operates Blue Cross Blue Shield plans--Illinois, New Mexico, Oklahoma and Texas.
At the core of the "Be Covered" campaign, which began in March, is almost 200 partner organizations enabling HCSC to have its finger on the pulse of the uninsured community.
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