This Week's Home/Small Business Online News
Smartblog on Social Media
From #SXSW: Finding a Lively social media strategy
Mar,14,2014
by+Daley Epstein
A team of panelists engaged a packed room at SXSW on Sunday in a session titled Social Media: Strategies That Work and Future Trends. Lively, a social media app working to redefine the way we experience concerts, took a step away from their core product to broach a broader conversation about successful social media strategies for businesses. The panelists — Adam Argyle, Geoff Walker, Josh Batchelder, and Zach Varbnell — come from a broad background of industries, allowing each to offer a unique insight into the social media landscape. Here are some key takeaways from the session.
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Social Media Examiner
Stop Marketing, Start Engaging: How to Get Social Media to Really Work
Mar,14,2014
by:+Michael Stelzner
Do you use social media marketing to grow your business?
Are you wondering how to get others to say great things about your brand or product?
To discover the common mistakes social media marketers make and how to fix them, I interview Scott Stratten for this episode of the Social Media Marketing podcast.
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Heinz Marketing
B2B Social Selling: The how & why for three key channels
Mar,12,2014
by:+ Bailie Losleben
There is reason why marketers are flocking to social media to help with lead generation efforts- everyone is logged on. In fact, a 2013 study from Pew Research found that 73% of online adults use social networking sites.
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SocialMediolopis
Five Things You Need to Know About Marketing Automation
Mar,13,2014
by:+Alexandra Burnett
Marketing automation can be applied to all sorts of processes – from lead generation and nurturing, to five things to know about marketing automationrelationship marketing and customer retention activities.Complex series of activities can be triggered by customer behaviour such as responses to emails and website views. But, despite the name, marketing automation is about more than a set of tools: done the right way, it should help you improve the way you manage all your communications, qualify and nurture prospects and retain customers.
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