SmallBizClub
Don't Think Your Business App is too Small
Aug,20,2014
by: Staff
Small business owners toying with the idea of developing a mobile app to promote their companies might find themselves heartened by the immensity of the market but at the same time frightened away by the magnitude of the competition. You don't have to be a rocket scientist to recognize how dependent most Americans have become on their smartphones. Just look around you in a crowded restaurant or airport departure lounge, and you'll see that a large percentage of your fellow diners or airline passengers have their attention focused on the smartphones tightly clutched in their hands. Read More
Convince and Convert
Can’t Buy Me Love: How to Avoid Social Media Fraud
Aug,20,2014
by:
It’s so easy to fake it online. You want a hundred thousand Twitter followers? You can buy them. You want to look like a Facebook star? Countless purveyors will fill your company’s fan page with adoring (albeit fake) acolytes. But puffed up social campaigns come at a pretty high price, especially when it comes to advertising and lead generation.
You may appear to have a brand army of a few hundred thousand, but you’ve painted yourself into an advertising corner, paying for all those fake impressions in your social ad campaign. You’re shooting yourself in the digital foot. Read More
WIX Blog
7 Brilliant Social Media Campaigns to Learn From
by: Staff
By now, most business owners know that it’ll do their business good to not only maintain a certain level of social presence, but actively seek out quality engagement from their followers.
A great way to go about this is to create a social media campaign. Don’t let the term scare you – there are many different ways to go about creating a successful one. It’s always best to first start with a bit of research, so we’ve done some of the work for you and compiled seven of the more successful campaigns that were recently launched. So whether you and your business are new on the social media scene, or are seasoned veterans, there’s no denying these 7 brilliant campaigns can teach us all a thing or two. Read More
Marketing Sherpa Blog
Content Marketing: How a farm justifies premium pricing
Aug,19,2014
by: Daniel Burstein
“We often feel like we have a sales force of thousands of loyal customers looking out for our best interest.”
We’ll get to how content marketing enabled the example in that quote in just a minute, but first, let’s start with the incredible, edible egg market.
The egg market is a perfect example of how value, and marketing’s role in the communication of that value, can be added to what was previously a commodity in order to produce higher margins. Read More
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